Case study · SaaS
SpeedExam: organic traffic at an all-time high
A niche B2B exam-software brand that sat flat in search for years, and then broke out.
Data: Google Analytics for the starting point; Semrush, India, March 2026 for where it stands.
What changed
31.8K visits a month, the highest organic traffic in the domain's history, after years of flat traffic.
Results
Flat for Years, Then the Climb
- 31.8Kmonthly organic visits, the highest everSemrush · Mar 2026
- +45%organic traffic on the previous monthSemrush · Mar 2026
- 1.5Kranking keywords, also an all-time highSemrush · Mar 2026
- 7:18average organic session, vs 3:55 site-wideStarting point
What changed
- 31.8K visits a month: the highest organic traffic in the domain's history, after years of flat traffic.
- 1.5K ranking keywords, with the keyword chart also at an all-time high.
- 66 AI mentions and 89 pages cited across ChatGPT, AI Overviews, AI Mode and Gemini.
The evidence
Semrush, India, March 2026
Why it needed work
Visitors from search were highly engaged, but organic search brought in only a small share of the audience.
Where things stood
Engaged Visitors, Too Few of Them
SpeedExam is a niche B2B product. Visitors who arrived from search were highly engaged, staying nearly twice as long as the average visitor, but organic search brought in only a small share of the audience.
Semrush's all-time chart tells the same story from the outside: years of steady but modest traffic, with no real growth.
| Measure | Organic search | Whole site | What it says |
|---|---|---|---|
| Share of users | 70,097 users | 975,506 users | Organic was 7.19% of users |
| Share of sessions | 462,986 sessions | 2,437,215 sessions | Organic was 19% of sessions |
| Average session | 7:18 | 3:55 | Organic visitors stayed 86% longer |
| Pages per session | 3.14 | 2.20 | And read 43% more pages |
The client
SpeedExam, SaaS
- Client
- SpeedExam
- Industry
- Online examination software (SaaS)
- Starting point
- Google Analytics, March 2022 to May 2023
- Where it stands
- Semrush, India, March 2026
How we did it
Answer the buyer's questions, fix the technical basics, and format answers for snippets and AI Overviews.
What we did
Answer the Buyer's Questions
- 01
The buyer's questions
How online exams work, proctoring, question banks, pricing and comparisons: pages built or rewritten to answer them, rather than just describing features.
- 02
Technical basics
Crawlability, page speed, thin and duplicate pages, and internal links from blog content to product pages.
- 03
Schema and answer formatting
SoftwareApplication, FAQ and HowTo schema, with answers formatted to be picked up in featured snippets and AI Overviews.
SpeedExam in one line
Answer the buyer's questions and fix the basics, and even a flat niche site can break out.
Get started
Want a Growth System Like This?
Tell us where you are today. We will show you what we would build first, and how we would measure it.
How it starts
- 1Send the short formYour name, work email, phone and website, plus a comment if you like.
- 2A 30-minute call on what to fix firstA strategist contacts you to book a time that suits you.
- 3A plan and a flat feeYou see what we would change first, and a flat fee from US$1,000 a month on a month-to-month plan.
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