B2B Ad Agency for LinkedIn and Search Ads
We are a B2B ad agency that plans and runs paid media for companies that sell to other businesses. Your buyers are a small group of people inside specific companies, so broad reach wastes money. We aim each campaign at the roles and accounts you sell to. Then we judge it on pipeline in your CRM, not on clicks.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Campaigns are judged on cost per opportunity and pipeline from your CRM, not on the conversions ad platforms report.
- Where your CRM allows it, opportunity stages are sent back to Google Ads and LinkedIn so bidding learns from real deals.
- Offers are matched to buying stage, from a benchmark report or webinar to a demo or assessment.
Where B2B Advertising Budgets Work Hardest
B2B advertising has a few traits that change how money should be spent. Audiences are small, deals are large and one purchase can take months. A click from the wrong job title costs as much as a click from the right one.
We pick channels based on who you sell to and how they buy. We usually suggest starting with one or two of the channels below and adding more once tracking is in place.
LinkedIn Ads
Targeting by company, job title, function, seniority and industry, plus uploaded account and contact lists. Formats include single image, video, document and Lead Gen Form ads.
Google and Microsoft Search
Search ads catch buyers who are already comparing vendors. Microsoft Advertising can also layer on LinkedIn profile data such as company and job function.
Trade Publications and Newsletters
Sponsored content, newsletter placements and display buys with the outlets your buyers already read.
Retargeting and Account-Based Display
Ads shown to people who visited key pages, or to a defined list of target companies.
Meta and Reddit
Lower-cost reach for some products, often used for retargeting or for buyers in smaller firms.
What Our B2B Advertising Services Include
You get a media plan with audiences, offers, budget split and the metrics each campaign will be judged on. We build the audiences, including account lists matched to LinkedIn and other platforms.
We write the ad copy and produce static, carousel and short video ads. We also build or brief the landing pages each campaign points to. Offers are matched to buying stage, from a benchmark report or webinar to a demo or assessment.
On the tracking side, we install the LinkedIn Insight Tag and Google tag, set up conversion events and connect form fills to your CRM. Where your CRM allows it, we send opportunity stages back to Google Ads and LinkedIn so bidding learns from real deals.
From you, we need your ideal customer profile, a target account list if you have one and CRM access. We also need a sales contact who will tell us which leads were good.
How We Plan and Run B2B Paid Media
Step 1: We audit your current ad accounts, tracking and CRM data. We look at which campaigns produced opportunities, not just form fills. Step 2: We agree on target roles, accounts, offers and a test budget for each channel.
Step 3: We launch campaigns with clear naming, audience exclusions and conversion tracking checked before spend starts. Step 4: Each week we review search terms, audience quality and creative fatigue. Each month we meet with sales to review lead quality and move budget toward the campaigns that create pipeline.
Paid media often works best alongside account-based marketing or a broader demand generation program. It is one part of our B2B marketing services.
Judging Ads by Pipeline, Not Form Fills
Ad platforms report their own conversions, and they tend to count generously. A whitepaper download from a student counts the same as a demo request from a director.
We report from your CRM. You see cost per sales-accepted lead, cost per opportunity, pipeline value and closed revenue by campaign. For account-based campaigns, we also track which target accounts engaged and whether they moved forward.
Long sales cycles mean early numbers can mislead. We agree on leading signals for the first few months, such as meeting rates and account engagement. Then we judge the program over a full sales cycle.
Pricing for Our B2B Paid Media Agency
Management starts at $1,000 a month. Setup work, such as a tracking rebuild or a new account structure, gets a fixed quote in writing.
Cost depends on the number of platforms, monthly spend, how much creative we produce and how many audience lists we maintain. Spend on LinkedIn, Google, Microsoft and the publishers you buy from is billed by us, separately from the plan fee. We will not promise a set cost per lead or a number of meetings, since your market, offer and sales follow-up shape both.
Choosing Among B2B Advertising Agencies
Search for the best B2B ad agency and you will find plenty of lists. A list can tell you who exists. It cannot tell you who fits your deal size and sales cycle.
Ask each agency how it handles lead quality, who builds the creative and whether reports come from the CRM or the ad platform. Ask whose ad accounts the campaigns run in and how spend is billed. With us, your data, content and creative stay yours if you leave.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend and tools are separate
Ad spend is billed separately from our fee, and data or intent tools are billed by their providers. Your data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
B2B Advertising Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It depends on your deal size, audience size and the channels you use. LinkedIn usually costs more per click than other platforms, so tests need enough budget to reach a fair sample. We suggest a starting range after we size your audience.
Often, yes, because you can target by company and role, which most platforms cannot match. It can be expensive if the offer is weak or the audience is too broad. We test it against search and retargeting before scaling it.
A B2B agency plans for small audiences, buying committees and long sales cycles. It measures success in opportunities and revenue rather than clicks or sales on the day. It also works closely with your sales team on lead quality.
Yes. We write copy and produce static, carousel and short video ads. We build landing pages or brief your web team, and we can add design and video editing for larger campaigns.
Search campaigns reach buyers who are already comparing vendors, so they often show early signals first. Pipeline depends on your sales cycle, so a six-month cycle needs time before results are clear. We share early signals monthly so you can see direction before deals close.
More B2B Marketing Services
Talk to a Strategist About B2B Advertising
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
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