B2B PPC Agency
We are a B2B PPC agency for service firms, manufacturers, distributors, and tech vendors that sell to other businesses. Your buyers are a small group of people, often several per account, who research for weeks or months. Paid search can reach them while they compare options. The work is making sure the leads it brings match what your sales team can close.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- CRM stages like qualified and closed are sent back to Google, so bidding stops chasing the cheapest form fills.
- Keyword groups cover problem, solution and vendor comparison searches, since an engineer, a manager and procurement each search differently.
- Each month we review lead quality with your sales team, then cut terms that bring poor fits and fund the ones that build pipeline.
What Makes B2B PPC Different From Consumer Campaigns
Search volume is low. A term like "industrial wastewater treatment equipment" may get a fraction of the searches a consumer product gets, but one deal can be worth more than a year of ad spend.
The buyer is rarely one person. An engineer may find you, a manager may compare vendors, and procurement may sign. Each one searches differently. We build keyword groups for problem searches, solution searches, and vendor comparison searches.
Lead quality is the main risk. B2B PPC often attracts students, job seekers, competitors, and very small buyers. We use negative keywords, clear qualifiers in ad copy, and form fields like company size or industry to filter them out.
Channels in a B2B Paid Search Plan
We start where intent is highest and add channels when the data supports it.
Google Search
We target specific problem and solution terms, with tight match types and long negative keyword lists.
Microsoft Advertising
Microsoft offers LinkedIn profile targeting by company, industry, and job function on its search ads, which suits many B2B accounts.
LinkedIn Ads
When you need to reach named job titles or target accounts, we run LinkedIn advertising alongside search.
Remarketing
We show case studies and buying guides to people who visited key pages, since B2B buyers rarely convert on the first visit.
Customer Match Lists
We upload your target account or customer lists where platform rules allow, to bid higher on known prospects or exclude current clients.
Google Ads for B2B Needs Your CRM Data
A form fill is not a sale. If Google only sees form fills, its bidding will chase the cheapest forms, which are often the worst leads. That is the most common problem we find in B2B Google Ads accounts.
The fix is to send later sales stages back to the ad platform. We connect your CRM, such as HubSpot or Salesforce, through offline conversion imports or enhanced conversions for leads. Then we tell Google which leads became marketing qualified, sales qualified, and closed. Bidding can then favor the searches that produce real pipeline.
This needs your sales team to update lead stages on time. We help set up the fields and a simple routine so the data stays clean. Software companies that sell through trials can see our SaaS PPC page for the same approach with product data.
How We Work With Your Sales Team
Step 1: We meet with sales to define a qualified lead, list target industries and company sizes, and review recent wins and losses. Step 2: We audit your current account and tracking, or build new campaigns from scratch.
Step 3: We launch with a focused keyword set and landing pages that match each offer, such as a demo, a quote, or a technical consult. Step 4: Each month we review lead quality with sales, not just volume. We cut terms that bring poor fits and fund the ones that bring pipeline.
Pricing for a B2B PPC Company
Our B2B PPC management starts at $1,000 a month, separate from ad spend. Cost depends on the number of platforms, product lines, and regions, and how much CRM integration is needed.
We will not promise a set cost per lead or a fixed number of meetings. B2B sales cycles are long, so early reports focus on lead quality and pipeline stages. Revenue impact takes longer to show. For our wider paid search offer, see our PPC management services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
B2B PPC Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
Often yes, because deal values are high. A few qualified conversations a month can justify the spend. We check search volume for your terms before we start and tell you if it looks too thin.
Search usually comes first because people are already looking for a solution. LinkedIn is better for reaching specific job titles before they search. Many B2B firms use search for demand capture and LinkedIn for reach. For lower-cost reach on Facebook and Instagram, see our B2B social media ads page. For organic LinkedIn posts, see our B2B social media marketing page.
We use negative keywords, qualifying language in ads, and required form fields such as company name and size. We also feed lead outcomes back to the ad platform so bidding learns which leads count.
We need a way to see lead stages, either through access or a regular export. Without it, we can only optimize for form fills, which tends to lower lead quality.
Lead volume and quality show within the first few months. Closed revenue depends on your sales cycle, which may be longer than that.
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