Bing Ads Management Services
Our Bing ads management service adapts your search campaigns for Microsoft Advertising, which shows ads on Bing, Yahoo, AOL, DuckDuckGo, and partner sites. Many advertisers find less competition there than on Google. Results vary by industry, so we test with a set budget before we scale.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- The Google import tool is only a start, so we rebuild the bid strategies, audiences and UET conversion tracking that do not carry over cleanly.
- Bing search terms get their own negative keyword review, and scheduled imports are often switched off so Google edits do not overwrite Bing ones.
- When you sell to other businesses, LinkedIn profile targeting lets bids shift by a searcher's company, industry or job function.
Who You Reach on the Microsoft Network
Bing is the default search engine in Microsoft Edge and on many Windows computers. That means a share of searches happen on work laptops and office desktops, where people research purchases during the day.
The audience differs from Google's in ways that matter for some businesses. B2B services, professional services, and higher-priced consumer products are often good fits. A business that relies on very young or mobile-only buyers may see less benefit. We look at your Google data first to judge whether Microsoft is worth testing.
Importing From Google Ads, Then Fixing What Breaks
Microsoft Advertising has a Google import tool. It copies campaigns, keywords, ads, and many settings. It is a good start, but an import is not a finished account.
Some things need rebuilding. Bid strategies, audiences, and some ad assets do not carry over cleanly. Conversion tracking uses Microsoft's own UET tag, which we install and test. Search terms on Bing differ from those on Google, so negative keyword lists need their own review.
We often turn off ongoing scheduled imports once the account is live. Otherwise, changes made for Google can overwrite changes that work better on Bing.
Features Only Microsoft Advertising Offers
A few tools on Microsoft have no direct match on Google.
LinkedIn Profile Targeting
Adjust bids by a searcher's company, industry, or job function, based on LinkedIn data. Useful for B2B PPC campaigns.
Microsoft Audience Network
Native and display ads on Microsoft properties such as MSN, Outlook, and Edge, plus partner sites.
Ads in Microsoft Copilot
Search ads can appear in Copilot answers, which gives you reach in AI chat results.
Multimedia Ads
Large image-based search ads that stand out on the results page.
Action Extensions
A call-to-action button, such as Book Now or Get Quote, added to text ads.
How Our Bing PPC Management Runs Month to Month
Step 1: We review your Google account and your goals, then pick the campaigns most likely to work on Bing. Step 2: We import, rebuild the parts that need it, and set up UET conversion tracking.
Step 3: We launch with a test budget and review search terms each week. Step 4: We adjust bids by device, location, and time of day, and add LinkedIn profile adjustments for B2B accounts. Each month you get one report covering both Google and Microsoft, so you can compare cost per conversion side by side.
We usually run Microsoft alongside Google Ads management, so budgets and offers stay in step across both.
Pricing From a Bing Ads Agency
Standalone management starts at $1,000 a month, separate from your Microsoft Ads spend. If we already run your Google Ads, Microsoft is quoted as an add-on to that plan.
Cost depends on the number of campaigns, how much rebuilding the import needs, and whether you use Shopping or Audience Network campaigns. We will not promise that Bing will match your Google results. Volume is usually lower, and some industries see little return. If a test does not pay off, we will tell you and suggest moving the budget. See our full PPC management services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Microsoft Ads Management Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It can be. Microsoft adds searches you are not reaching, often at a lower cost per click, though that varies by industry. A focused test with a set budget will tell you whether it pays.
Yes. Microsoft Advertising serves search ads on Yahoo and AOL, as well as Bing, DuckDuckGo, and other partner sites. You can limit ads to Microsoft's own sites if partner traffic does not convert.
Yes, and we usually start that way. We then rebuild tracking, bidding, and audiences, and review search terms separately.
Many advertisers see lower costs per click, but there is also less search volume. We judge it on cost per conversion, not cost per click.
Yes. Microsoft Merchant Center can import your Google Merchant Center feed. We check the import for errors and manage Shopping campaigns with their own bids.
More Paid Marketing Services
- Google Ads Management
- Local Services Ads Management
- Google Shopping Ads
- Geofencing Advertising
- CTV Advertising
- YouTube Ads Management
- Remarketing & Retargeting
- PPC Audit
- PPC Landing Pages
- Google Ads for Small Business
- Google Ads for Startups
- Google Ads Pricing
- Google Shopping Ads Consultant
- Google Shopping Ads Pricing
- Microsoft Ads Consultant
- Microsoft Ads Pricing
- Outsourced Google Ads
- YouTube Ads Consultant
- YouTube Ads for Small Business
- YouTube Ads Pricing
- Meta Advertising
- Facebook Ads
- Instagram Advertising
- LinkedIn Advertising
- TikTok Advertising
- Programmatic Advertising
- Lead Generation
- Ecommerce PPC
- Amazon PPC
- Franchise PPC
- Enterprise PPC
PPC by Industry
- PPC for Landscapers
- PPC for Law Firms
- HVAC PPC
- PPC for Chiropractors
- PPC for Churches
- Real Estate PPC
- Contractor PPC
- Nonprofit PPC & Ad Grants
- PPC for Photographers
- PPC for Accountants & CPAs
- Moving Company PPC
- Restaurant PPC
- Dental PPC
- PPC for Therapists
- Plumber PPC
- Hotel PPC
- Automotive PPC
- Med Spa PPC
- B2B PPC
- Healthcare PPC
- Electrician PPC
- Roofing PPC
- PPC for Financial Advisors
- Pest Control PPC
- SaaS PPC
- PPC for Addiction Treatment Centers
- PPC for Apartments
- Google Ads for Appliance Repair
- Google Ads for Architects
- Google Ads for Authors
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