PPC for Addiction Treatment Centers

In the United States, Google Ads and Microsoft Advertising require addiction treatment providers to hold LegitScript certification before they can advertise for these services. If your center is not yet certified, that application comes first, and approval is decided by LegitScript and the ad platforms, never by us. Certification also has to be linked to whichever account runs the campaigns, so we settle together whether ads run from our ad account or your own.

You should also plan around patient brokering laws and the federal confidentiality rules for substance use records. That shapes how calls are handled and who you work with: ads point to your center, not to a call aggregator.

Most volume sits on Google, which we manage through our Google Ads management service. Microsoft Ads reaches an older audience that often includes parents and spouses researching for someone else, and it is worth testing alongside.

Privacy shapes targeting. Google's personalized advertising policy restricts remarketing based on health conditions, so campaigns rely on search terms instead of lists of past visitors. Under HIPAA, protected health information stays in your own systems, and we discuss a business associate agreement before any work that could touch patient data, such as call recordings or intake form submissions.

Campaign management is a monthly plan starting at $1,000 a month, month to month, with 7 days' written notice to end it. Ad spend is billed separately from our fee and goes to the platforms. Certification fees and call tracking software are billed by their providers. If you only want a review of existing campaigns, a PPC audit is quoted as a fixed price in writing. More detail on how fees work is on our Google Ads pricing page.

Your website, landing pages, data and ad creative remain yours.