Google Ads for Authors and Book Launches

Amazon shows ads to people already shopping for books, which is often the more direct route for fiction. Google reaches people earlier, by topic or name, and lets you send them to your own site, a mailing list sign-up (the core of lead generation for authors) or a store. Many authors start with Amazon and add Google once they have a reason to own the customer. We can run either.

Ongoing management starts at $1,000 a month and runs month to month. You can end it with 7 days' written notice. Click spend is billed separately, and the campaigns normally sit in our ad accounts unless you prefer your own. Your manuscripts, cover art, mailing list and website stay yours throughout.

That monthly fee is a real commitment for an author, which is why a launch-only setup or an author website build may suit you better. Those are quoted at a fixed price in writing, and website builds start at $1,000. The author marketing page shows the broader options, and websites for authors covers the site itself.

Bring your book list, sales channels and any current ads to a free, no-obligation 30-minute growth audit. We will look at whether paid search fits your catalog, which route looks most sensible, and what you could test cheaply first. There is no pressure to sign, and we reply within 24 hours.