PPC Audit & Google Ads Audit Service
Our PPC audit is a full review of your Google Ads or Microsoft Advertising account, done by a person, not a scoring tool. We look at tracking, structure, spend, and landing pages, then hand you a ranked list of fixes. You can make the fixes yourself, pass them to your current agency, or ask us to do them.
- Free 30-minute growth audit, no obligation
- Fixed quote in writing before work starts
- Reply to every request within 24 hours
Key takeaways
- Access stays read-only for the whole audit, and nothing in your account is changed.
- Tracking is checked first, since automated bidding is only as good as the conversions it is given.
- Every finding in the written report says what is wrong, why it matters and how to fix it, ranked by likely impact and effort.
What We Check in a Google Ads Audit Service
We work through the account in the order that problems tend to cause the most damage.
Conversion Tracking
Which actions count as primary conversions, duplicate counting, conversion values, enhanced conversions, and whether offline results reach the account.
Search Terms and Negatives
What people actually searched before clicking, and how much went to searches that never had a chance to convert.
Structure and Match Types
Whether campaigns and ad groups match your services, and how broad match behaves with your current bidding.
Bidding and Budgets
Bid strategy choices, targets set too high or low, budget limits, and campaigns stuck in learning.
Performance Max and Settings
Brand traffic in Performance Max, location settings, search partners, auto-applied recommendations, and display expansion.
Ads and Landing Pages
Ad relevance, asset coverage, landing page speed, and whether the page matches the promise in the ad.
What You Get at the End
You receive a written report in plain English, with screenshots from your own account. Each finding says what is wrong, why it matters, and how to fix it.
The fix list is ranked by likely impact and effort. Quick wins sit at the top, such as excluding wasted search terms or fixing a double-counted conversion. Larger changes, such as a restructure, come with a suggested order.
Where your data allows, we estimate wasted spend from your own search term and placement reports. We then walk you through the findings on a call, so your team can ask questions.
From AdWords Audit to a Modern Account Review
Google renamed AdWords to Google Ads in 2018, and much has changed since. An old AdWords audit focused on keyword Quality Score and manual bids. Those still matter, but they are no longer where most money goes missing.
Today, automation makes many decisions. Broad match, Smart Bidding, Performance Max, and auto-applied recommendations can all spend money in ways you did not plan. A current audit has to check what that automation is doing with your data. That is why tracking sits first on our list. Automated bidding is only as good as the conversions you give it.
How Our PPC Audit Service Works
Step 1: You grant read-only access to your ad account and GA4. We do not make changes during an audit. Step 2: You fill out a short questionnaire on goals, margins, and lead quality.
Step 3: We review the account in depth, working to a delivery date we agree up front. Step 4: We send the report and book a walkthrough call.
If you want us to make the fixes, we can quote a one-time cleanup or ongoing Google Ads management. If landing pages are the main problem, our PPC landing pages service can help.
Audit Pricing and Honest Limits
A standard audit is a fixed price, quoted before we start. Large accounts with many campaigns, markets, or a big product feed are quoted after a quick look.
An audit has limits. We can only review the data the account still holds, and we cannot see conversations your team had with leads. We will not promise a set saving or a lower cost per lead, since results depend on how fixes are carried out and on the market. We will show you clearly where money is going and what we would change first. See our full PPC management services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
A fixed quote before work starts
One-off projects are scoped and quoted in writing after the free growth audit. Ongoing management plans start at $1,000 a month.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
PPC Audit Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
No. We ask for read-only access and make no changes. You decide what to act on after you see the report.
Yes. Many audits are second opinions. We keep the report factual and focused on the account, so you can share it with your agency if you choose.
Yes. We review Microsoft Advertising accounts and Performance Max campaigns as part of the same audit. Performance Max gives less data than other campaign types, so we use the reports Google does provide, such as search term insights and asset reports.
Google's recommendations and optimization score can be useful. They also often suggest higher budgets or broader targeting. An independent audit weighs every suggestion against your goals and margins.
Read-only access to Google Ads or Microsoft Advertising, plus GA4. If you use call tracking or a CRM, a short export helps us check lead quality against ad data.
More Paid Marketing Services
- Google Ads Management
- Local Services Ads Management
- Google Shopping Ads
- Geofencing Advertising
- CTV Advertising
- Microsoft Ads Management
- YouTube Ads Management
- Remarketing & Retargeting
- PPC Landing Pages
- Google Ads for Small Business
- Google Ads for Startups
- Google Ads Pricing
- Google Shopping Ads Consultant
- Google Shopping Ads Pricing
- Microsoft Ads Consultant
- Microsoft Ads Pricing
- Outsourced Google Ads
- YouTube Ads Consultant
- YouTube Ads for Small Business
- YouTube Ads Pricing
- Meta Advertising
- Facebook Ads
- Instagram Advertising
- LinkedIn Advertising
- TikTok Advertising
- Programmatic Advertising
- Lead Generation
- Ecommerce PPC
- Amazon PPC
- Franchise PPC
- Enterprise PPC
PPC by Industry
- PPC for Landscapers
- PPC for Law Firms
- HVAC PPC
- PPC for Chiropractors
- PPC for Churches
- Real Estate PPC
- Contractor PPC
- Nonprofit PPC & Ad Grants
- PPC for Photographers
- PPC for Accountants & CPAs
- Moving Company PPC
- Restaurant PPC
- Dental PPC
- PPC for Therapists
- Plumber PPC
- Hotel PPC
- Automotive PPC
- Med Spa PPC
- B2B PPC
- Healthcare PPC
- Electrician PPC
- Roofing PPC
- PPC for Financial Advisors
- Pest Control PPC
- SaaS PPC
- PPC for Addiction Treatment Centers
- PPC for Apartments
- Google Ads for Appliance Repair
- Google Ads for Architects
- Google Ads for Authors
Related Reads
Talk to a Strategist About PPC Audit
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
Get My Free Growth Audit