Google Ad Grants Management for Nonprofits

In the US, you need current 501(c)(3) status and an approved Google for Nonprofits account. You also agree to Google's required statements on nondiscrimination and on how donations are used. Your website must be secure, load properly, and have real content about your mission and programs.

Some organizations cannot join the program. These include government entities, hospitals and medical groups, and schools, colleges, and universities. Google has separate programs for some of these.

We check your eligibility before you apply and help fix website issues that would block approval. Churches and faith-based groups can see our church PPC page for how a grant fits their outreach. Google makes the final decision.

A grant account works best when each campaign has one job. We usually build campaigns for program services, volunteer recruiting, donations, events, and education on your cause.

Service campaigns reach people searching for help you provide, such as food assistance, legal aid, or support groups in your area. Volunteer campaigns target searches like volunteer opportunities near me. Donation campaigns focus on people already searching to give to your type of cause.

We write content-rich keyword themes that pass the grant's quality rules, and we send each ad to a page built for that action. Every campaign reports on the conversion it was built for.

The ad spend is free under the grant, but setup and ongoing management take time. Grant setup is quoted after the free growth audit, and monthly management starts at $1,000 a month. Paid accounts run alongside the grant are quoted separately.

Cost depends on the number of programs and locations, how much landing page work your site needs, and whether you also run paid ads.

We cannot guarantee approval or that the account will spend the full $10,000 each month. Spend depends on how many people search for your topics. See all our PPC management services.