PPC for Apartments and Rental Communities

Most wasted apartment ad spend comes from three places. Broad keywords pull in people looking for rooms to rent, short-term stays or apartment jobs. Ads send everyone to the homepage instead of the floor plan they searched for. And the conversion being counted is a click on a phone number, so nobody can tell which campaign produced a signed lease.

Listing sites also compete for the same searches. You will not outbid them on every generic term, and you should not try. The money is usually in searches that name your neighborhood, your building, a unit size or a feature like pet friendly or in-unit laundry.

In the US, Google restricts audience targeting for housing ads, so age, gender, parental status, marital status and postal code targeting are not available. Fair Housing rules also shape the wording of ads and landing pages. We plan the account around both with your leasing and compliance people, and we keep ad copy focused on the property rather than on who should live there.

This is one reason keyword choice and radius targeting matter so much for apartment campaigns: they are the honest levers left.

Ongoing management is a monthly plan that starts at $1,000 a month. It runs month to month and ends with 7 days' written notice, so there is no lease on our side. The media budget is billed separately from our fee, and campaigns usually run from our ad accounts unless you would rather use your own. Your website, tour data, photos and ad creative remain yours.

If you only want a review of what is running now, a one-time PPC audit gets a fixed written quote. For a broader view of costs, see how Google Ads pricing works.