Google Shopping Ads Cost and Pricing

Click spend is paid per click, at a price the auction sets for that product and search. It is billed separately from our fee, and campaigns usually run from our ad accounts, or from yours if you prefer.

Feed work is the hidden cost. Titles, attributes, GTINs, custom labels and images need ongoing care as products change. Some stores use a feed tool, which is billed by its provider; others edit directly in their store platform.

Management covers campaign structure, bidding strategy, search term exclusions, reporting and the coordination between feed and campaigns.

Ongoing Shopping management is a monthly plan from $1,000 a month. It is month to month with no minimum term, and 7 days' written notice ends it. Your written scope lists the campaigns, feeds, markets and reports covered.

One-off work gets a fixed quote in writing: a feed rebuild, a Merchant Center clean-up, a full account audit, or a move from Standard Shopping to Performance Max. Your store, product data, images and creative remain yours.

The first month on a new store usually carries the most feed work, because disapprovals and missing attributes get cleared before campaigns are rebuilt. We say upfront in the scope how that early effort is handled, so there are no surprises on the first invoice.

When agencies quote, ask whether feed work is included or extra, which campaign types are covered, how product segmentation is decided and what the notice period is. Ask whether you will see search terms and product-level results, not just a blended return figure.

If you want advice before committing to management, a Google Shopping ads consultant engagement can start with an audit only. Wider PPC costs are covered on our Google Ads pricing page, and the full service is described under Google Shopping ads.