Contractor PPC for Remodelers & Builders
Our contractor PPC work brings remodelers, home builders, and construction firms leads for the projects they actually want. The hard part in this trade is not getting clicks. It is filtering out small repairs, DIY questions, and budgets that do not fit. We build that filter into the keywords, the ads, and the form.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Negative keywords block searches containing words like cheap, DIY and handyman, along with people looking for construction jobs.
- Ad copy can state your project minimum, and the form asks for project type, timeline and budget range before a lead reaches you.
- Commercial campaigns stay on narrow terms like medical office build-out and are judged on qualified conversations, not lead volume.
Why Contractors Need a Lead Filter
A search for "kitchen remodel" might come from someone planning a six-figure renovation or someone who wants a cabinet door fixed. Both clicks cost the same. If your ads do not separate them, your estimator spends days on site visits that go nowhere.
We screen in three places. First, keywords: we bid on project terms such as "home addition contractor" and "whole house remodel" in your area. We block terms such as "cheap," "DIY," and "handyman" along with job searches. Second, ad copy: we state your project minimum or typical range when you want to, so small jobs self-select out. Third, the form: we ask for project type, timeline, and budget range before a lead reaches you.
This lowers lead count. It usually raises the share of leads worth a visit. Remodelers who want leads from more than search ads can see our remodeling lead generation page.
Google Ads for Contractors, Campaign by Campaign
We split campaigns by project type so you can fund the work you want most.
Kitchen and Bath Remodeling
High search volume and heavy competition, so we target tight areas and clear project terms.
Additions and Whole-Home Remodels
Lower volume, larger jobs, and longer decisions, so we track form starts and follow-up calls closely.
Custom Homes and Design-Build
Buyers research for months, so we pair search ads with follow-up ads to people who viewed your portfolio.
Decks, Roofing, Siding, and Exterior Work
Strongly seasonal, so we raise budgets in spring and summer and cut back when your schedule is full. Concrete contractors can see our concrete lead generation page.
Commercial Build-Outs
We target owners and property managers searching for tenant improvement and office build-out contractors.
Google Ads for Construction Companies That Bid Commercial Work
Commercial construction runs on relationships and bid lists more than search. Still, owners and developers do search when they need a general contractor, a design-build firm, or a specialty trade in a new market.
Google Ads for construction at this level works best on narrow, specific terms. Examples include "tilt-up construction contractor," "medical office build-out," or "warehouse construction company" plus your region. Volume is small, so we judge success on a handful of qualified conversations, not on lead count.
We also exclude subcontractors looking for work, suppliers, and job seekers. Those searches can eat a small budget fast.
How We Set Up and Run Your Account
Step 1: We learn your project types, minimums, service area, and how many new jobs you can take each month. Step 2: We build campaigns, write ads, and set up call tracking and form tracking.
Step 3: We send traffic to project-specific landing pages with your portfolio, licensing, and the screening form. A home page alone rarely works for this.
Step 4: We review search terms and lead quality with you every week at first, then every month. If your calendar fills for the season, we pause or cut spend so you do not pay for leads you cannot serve.
Cost, Scope, and What We Will Not Promise
Contractor PPC management starts at $1,000 a month, separate from ad spend. Cost depends on your number of project types, service areas, and whether you need landing pages built.
We will not promise a set number of leads or a fixed cost per lead. Remodeling auctions in large metros are competitive, and prices change with season and housing activity. We will show you what each campaign costs per qualified lead and per signed job, as far as your sales data allows. To see the other channels we manage, visit our PPC management services page. For homeowners still planning a project, see our contractor social media ads page.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Contractor PPC Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
They can, but volume is low and the sales cycle is long. We target specific project types and regions and judge results on qualified conversations. Many commercial firms use search to support bids, not as their main source of work.
We use negative keywords, clear ad copy about project size, and a form that asks for budget range and timeline. No filter is perfect, so we review lead quality with you and keep adjusting.
Click costs depend on your trade, city, and competition, and ad spend is billed separately from our fee. Our management fee starts at $1,000 a month. We set a test budget first and adjust based on cost per qualified lead.
If your trade and city qualify, Local Services Ads can add calls at a per-lead price. They give less control over job type, so we usually run them alongside search ads. See our Local Services Ads management page for details. Specialty trades have their own pages, such as roofing PPC and PPC for electricians.
We need photos of finished projects, your license details, service area, and a person who will tell us which leads turned into jobs. That feedback is what lets us improve the targeting.
More Services for Contractors
More Paid Marketing Services
Related Reads
Talk to a Strategist About Contractor PPC
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
Get My Free Growth Audit