Contractor Facebook Ads
We run contractor Facebook ads for remodelers, general contractors, and home builders who want better estimate requests, not just more of them. Big projects take months of planning. Homeowners save photos, compare finishes, and ask friends for names long before they call. Our campaigns keep your finished work in front of them during that planning window.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Home builder ads run under Meta's Housing category, so copy describes the home and community, not the buyer you want.
- Lead forms ask about budget range, timeline and project type, so your estimators spend time on real jobs.
- Leads are reviewed with you to see which ones became site visits, estimates and signed contracts.
Who We Run Campaigns For
Construction is not one market. A kitchen remodeler, a custom home builder, and a commercial GC need very different ads. Roofers and landscapers have their own pages: roofing social media ads and landscaping social media ads.
Remodelers
Kitchen, bath, basement, and whole-home projects, sold with before-and-after photos and walkthrough video.
Specialty Trades
Decks, siding, windows, concrete, and outdoor living, often with seasonal offers.
Home Builders
Community launches, model home tours, and custom build consultations, run under Meta's housing rules.
Design-Build Firms
Longer-cycle campaigns with design consultations as the first step.
Commercial Contractors
Recruiting and brand campaigns, plus retargeting for property managers and owners who visit your site.
What Works in Facebook Ads for Construction Companies
Real work beats stock photos every time. Homeowners want to see your crews, your job sites, and finished rooms that look like the house they live in. Painting companies can see our painting lead generation page.
Video walkthroughs of finished projects tend to hold attention well. So do short clips of a project from demo day to final reveal. Customer interviews recorded on site add trust that a written review cannot. We can send your crew a short phone-filming guide so they capture clips at each project stage and you build a library over time. We then edit that footage into ads in-house.
Offers matter too. A free design consultation, a project planning guide, or a seasonal booking window gives people a reason to act now. We write lead forms that ask about budget range, timeline, and project type, so your estimators spend time on real jobs.
Home Builder Facebook Ads and Housing Rules
Ads that promote homes for sale fall under Meta's Housing special ad category. This comes from fair housing law. In this category, you cannot target by age, gender, or ZIP code. Location targets need at least a 15-mile radius, and many detailed targeting options are not available.
We build home builder campaigns inside these limits. That means broad targeting, strong creative, and retargeting people who visited your community pages or engaged with your videos. Copy follows Fair Housing Act rules, so it describes the home and the community, not the kind of buyer you want.
Remodeling and repair ads usually run as standard ads. If an ad promotes financing or a home sale, we check its category before launch.
Setup, Management, and Reporting
We start with your project mix, average job value, and service area. Then we set up the Meta Pixel and Conversions API, connect lead forms to your CRM, and add call tracking.
After launch, we review leads with your team every month. We ask which ones turned into site visits, estimates, and signed contracts. That feedback shapes targeting and offers. A campaign that brings fewer but larger jobs usually beats one that fills your inbox with small requests.
Many contractors also run search ads. See our contractor PPC page for how we handle Google, and our main paid social services for the full scope. For organic posts from your job sites, see our contractor social media marketing page.
Budget and Pricing
Management starts at $1,000 a month. We edit ads from photos and video you already have, and we can send a short phone-filming guide for new footage. Ad spend is separate and paid to Meta.
What drives cost: the number of project types you promote, the size of your service area, and how much new creative you need each quarter. Home builders with several communities usually need more campaigns than a single-market remodeler.
We will not promise a set cost per lead or a number of signed jobs. We will show you what each campaign costs and what it brings in, so you can decide where to spend.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
Your Meta, TikTok, Pinterest or other ads usually run from our ad accounts, with spend billed separately from our fee. Prefer your own account? We can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Contractor Social Media Ads Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
They can, if the offer and lead form filter well. Asking about budget and timeline cuts down on casual leads. We also retarget people who watched your project videos, since they already know your work.
It varies with project size. Small jobs can close in weeks, while large remodels and custom homes can take months. We track leads over that longer window, not just the first month.
Yes, as long as they are your work and you have the homeowner's permission where needed. Fresh video tends to perform better, so we usually mix past photos with new clips your crew records on a phone.
Usually yes. Both run from the same Meta account, and design-minded buyers spend a lot of time on Instagram. We let Meta place ads across both unless results show one is clearly weaker.
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Talk to a Strategist About Contractor Social Media Ads
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