Cleaning Facebook Ads

The first booking is often the least profitable one. A first deep clean takes longer, and many companies discount it to win the job. The money comes from the visits after it.

That changes how you should look at ad costs. A lead that costs more but turns into a biweekly client is worth far more than a cheap lead who books once and disappears. We ask for your average client lifetime and recurring rate early, so we can set a cost per booking that makes sense for your business.

It also shapes the offer. Discounts on the first clean draw bargain hunters. Offers tied to recurring service, such as a reduced rate on the first visit when someone books a recurring plan, tend to bring better clients.

People are letting strangers into their homes. Before price, they want to know your cleaners are safe, reliable, and careful. Ads need to answer that.

We use real photos and short videos of your team that you supply, clean before-and-after shots of rooms, and customer reviews. If your company is insured and bonded, or if you run background checks, we say so plainly. We never claim things you have not confirmed.

Video of a cleaner walking through a finished kitchen, or an owner explaining how first visits work, tends to beat stock images. We can send a short phone-filming guide to help you plan this content, then edit it into ads.

Management starts at $1,000 a month. Ad spend is billed by us as a separate line. A sensible start is one service and one area, then expand.

Cost depends on the number of services, locations, and how much creative we edit. We will not promise a set number of recurring clients or a fixed cost per lead. We will show you which ads bring clients who stay. For more on our account work, see our Facebook and Meta ads page or our main social media advertising for small business services.