Real Estate Facebook Ads

Meta created special ad categories to help prevent discrimination in housing, employment, and credit ads. Ads for home sales, rentals, listings, and real estate services must be marked as Housing.

In that category, you cannot target by age, gender, or ZIP code. Location targeting must cover at least a 15-mile radius. Many detailed targeting options are not available, and you cannot use standard lookalike audiences. Meta also adjusts delivery to reduce demographic skew in who sees housing ads.

These rules support the Fair Housing Act. Your ad copy and images must also avoid language that suggests a preference for or against any protected group. We review every ad with that in mind.

Real estate lead forms are easy to fill in. That brings volume, but many leads are early or unresponsive. The answer is a mix of better forms and faster follow-up, not just more spend.

We add one or two questions that show intent, such as timeline or whether the person already works with an agent. We sync leads to your CRM so they get a call or text within minutes. Calls and texts to leads must follow TCPA consent rules, so the form includes the right consent wording.

We judge campaigns on appointments and signed clients when you share that data. Cost per lead alone can be misleading. For sellers and buyers already searching on Google, see our real estate PPC page.

Management starts at $1,000 a month. We bill Meta ad spend separately from management. We edit listing video and other creative from footage you supply, and we can send a short phone-filming guide for new tours.

Cost depends on how many markets, listing campaigns, and lead types you run. We will not promise a set cost per lead or number of closings. Markets, rates, and inventory change, and they change what leads cost.