Real Estate Agency Marketing

Sellers usually choose from a short list: an agent they used before, one a friend recommends, or one whose name keeps showing up in their neighborhood. They look at recent sales nearby, reviews and how the agent plans to market their home.

Buyers often start on Zillow or Realtor.com, then contact an agent once they are serious. First-time buyers do a lot of research first. Relocating buyers search by neighborhood, school district and commute.

Your sphere of influence and past clients are often your most reliable source of repeat and referral business. Realtor marketing that keeps you in touch with them is usually cheaper than chasing strangers. Note that REALTOR is a trademark of the National Association of Realtors, so only members should use it in ads.

The Fair Housing Act bars ads that show a preference based on race, color, religion, sex, disability, familial status or national origin. That covers wording as well as targeting. Describe the property, not the people you imagine living there. A phrase like "perfect for young couples" can be a problem. "Three bedrooms near a park" is not.

The ad platforms add their own limits. Meta requires the Housing special ad category, which removes age, gender and ZIP code targeting and sets a minimum location radius. Google applies similar limits to housing ads in the US. We target by broad location and interests that the rules allow.

Most states also require your brokerage name in ads, and many brokerages use the Equal Housing Opportunity logo. For Spanish-speaking buyers and sellers, see our multicultural and Hispanic marketing work. Home inspectors who rely on agent referrals can see our home inspection marketing page. Multifamily owners and operators can see our apartment marketing page.

Programs for individual agents start at $1,000 a month. Teams and brokerages get a quote up front, based on office and agent count. Single listing campaigns get a fixed quote in writing. Cost depends on the number of agents and markets, content volume and ad spend, which is paid to the platforms directly.

We will not promise a set number of listings, closings or a cost per lead. Markets, rates and inventory change, and so does lead flow. We will show which channels bring appointments and closings.