Digital Ad Agency for Media Buying

Our digital advertising services start with a written media plan. It names your audience, the reach and frequency you need, the channels, the budget split and the dates each flight runs. It also sets one or two measures for each channel, since a streaming TV ad and a remarketing banner do different jobs.

We decide early whether you need steady, always-on spend or short bursts around launches and seasons. We also check your creative. A plan that calls for video only works if you have video, or budget to make it.

Search and social budgets are often run by separate teams. We share the plan with them, or with our own PPC and social services, so channels do not bid against each other for the same people.

You should be able to see what you pay for media, what you pay for data and verification, and what you pay us. Our reports show platform-level spend and fees as separate lines. Ad spend is billed separately from our fee.

Brand safety and fraud checks are part of every buy. We use inclusion and exclusion lists, check sellers against ads.txt files, and can add third-party verification from vendors such as Integral Ad Science or DoubleVerify. We set frequency caps so the same person does not see your ad twenty times a day.

We also review where ads actually ran. Cheap placements on low-quality apps and made-for-advertising sites can make a campaign look efficient while doing very little. We cut them.

Media buying fees are usually a percentage of spend, a flat monthly fee, or a mix. Our planning and buying starts at $1,000 a month. Cost depends on the number of channels, total spend, creative versions and how much testing you want.

When you compare an online advertising agency, ask who owns the platform seats and data, how fees are disclosed and whether you can see placement reports. A good agency answers all three plainly.

For the full range of services, see our digital marketing agency page.