Dental Facebook Ads

Dental care is local and personal. People want a practice that is close, takes their insurance or offers fair pricing, and feels friendly. Ads that show your actual team and office tend to beat stock photos of perfect smiles.

People also respond to a simple, specific offer. A new patient exam and cleaning offer, a free cosmetic consultation, or an implant consult each speak to a different patient. We run them as separate campaigns so the message matches the person. Saying which insurance plans you accept, or that you offer a membership plan for patients without insurance, also removes a common reason to hesitate.

Tracking needs care in dental advertising. HHS has warned that tracking tools on pages where patients share health details can raise HIPAA issues. We keep the Meta Pixel off patient portals and intake forms that collect health information, and we use privacy-safe settings on booking pages. Your practice should review this with your compliance advisor.

Meta's personal attributes policy also shapes ad copy. Ads cannot imply that Meta knows someone has a dental problem. We write about treatments and outcomes in general terms instead. Chiropractic and med spa ads follow the same rule, as our chiropractor social media ads and med spa social media ads pages explain.

State dental boards also regulate advertising. Many limit who can use the word "specialist" and require clear terms on discount offers. We follow your state's rules and ask the dentist to approve every ad.

Management starts at $1,000 a month. We bill Meta ad spend separately from management. We edit office and staff video from clips you record, and we can send a short phone-filming guide to help.

We measure booked appointments and new patients, not just leads. That needs a little help from your front desk, such as marking which leads booked. Phone follow-up speed has a big effect on results, so we share what we see.

We will not promise a set number of new patients or a fixed cost per patient.