Dental Content Marketing and Copywriting

Searches split into three groups. Urgent ones, like a cracked tooth on a weekend, need an emergency page that states your hours and how to reach you. Research searches, such as comparing clear aligners with braces or implants with bridges, need balanced explainers. Local searches need location pages with real detail about each office, its parking and its team of providers as you describe them.

We also respect the rules of the profession. Many state dental boards restrict how practices describe specialties, and a general dentist often may not use the specialty titles reserved for certain programs. Before-and-after images and patient reviews also need consent. We plan copy around your state's advertising rules and your own policies, and your doctors approve every clinical statement.

Patient data never enters our work. Protected health information stays in your practice management system. If a project could ever touch patient data, such as recall emails sent from your patient list, we discuss a business associate agreement before anything starts.

A defined job, such as writing all procedure and insurance pages, is priced as a fixed quote in writing. Ongoing dental content marketing, like monthly articles and email copy, is a plan from $1,000 a month. There is no long contract: plans run month to month and end on 7 days' written notice.

The practice owns every page and email we write. Your practice software and email platform remain billed by those vendors.

Words are one part of how patients find and choose you. See dental marketing for the whole picture, dental reputation management for handling reviews, and dental branding if the practice's look needs a refresh too.