Outsourced Press Release Writing
Company news tends to arrive suddenly: a funding round closes, a product ships, a new location opens. Someone needs to turn it into a clean release by the end of the week, and the usual search is for a press release freelancer. We offer a slightly different arrangement. We write the release, then turn the same story into the website, email and social versions you would otherwise have to write yourself.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- A release has to read as news to an editor who knows nothing about your company.
- The quotes and the opening paragraph decide whether anyone reads past the headline.
- One announcement should feed your newsroom page, blog, email list and social channels at once.
Why Many Releases Get Ignored
Editors and reporters skim. Releases that open with a mission statement, bury the actual news in the fourth paragraph or quote an executive saying they are thrilled give a busy reader no reason to continue.
Another frequent problem is the angle. An internal milestone is not automatically news to an outside audience. A good release explains why the announcement matters to the reader of that publication: a new option for local customers, a change in a market, a fresh piece of data.
How We Write an Outsourced Release
We start with a short call or a written questionnaire to pin down the news, the timing, any embargo and who will be quoted. Then we decide on the angle and the audience: trade press, local outlets, investors or your own customers.
The draft follows the inverted pyramid. The headline and first paragraph carry who, what, when, where and why. Quotes add perspective rather than repeating facts, and we write them with the speaker so they sound like a person. The boilerplate about your company is drafted once and kept on file for future releases.
The press release writing service page shows our standard format.
What Comes Back to You
For each announcement you usually receive the following.
The Release
Headline, subhead, dateline, body, quotes, boilerplate and media contact block.
Pitch Email Text
A short note your spokesperson can send to editors they already know.
Newsroom and Blog Version
A longer, friendlier write-up for your own website.
Email and Social Copy
An announcement for your customer list and posts for each network you use.
Freelancer, Service or Consultant
A freelance press release writer can be a fine choice for a one-time announcement if you are happy to handle the website, email and social versions yourself. Outsourcing to us makes more sense when you announce things regularly or want the whole package delivered together.
To be clear about the boundary: we write and prepare. We do not run media relations or contact journalists on your behalf, and if you use a paid wire distribution service, its fees are billed by that service. If you want strategic advice on timing and angles before committing to a release, a press release consultant engagement covers that. Agencies wanting releases under their own name can use white label press release writing.
Price and Terms
A single release, or a batch tied to one launch, is quoted as a fixed price in writing before we start. Companies that announce news often can fold releases into a monthly plan starting at $1,000 a month, which runs month to month and can be stopped with 7 days' written notice. The release, quotes and every adapted version are yours.
For more on what changes the number, see press release writing pricing. Owner-run companies with local news may prefer the lighter approach on press releases for small business.
Talk Through Your Announcement on a Free Audit
Use the free, no-obligation 30-minute growth audit to tell us what you plan to announce and when. We will say whether it reads as news, suggest an angle, and note what else the story could feed on your site and channels. A written quote follows if you want us to write it, and we reply to all messages within 24 hours.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Your content stays yours
Everything we write is yours to publish, edit and reuse, along with the drafts and briefs behind it.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Outsourced Press Release Writing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
No, and no one can promise coverage. Editors decide what to run. We write a release that gives them a clear, usable story.
We prepare the files and pitch text. If you choose a wire service, you or we can submit it, and its fees are billed by that service.
Tell us the deadline when you get in touch. We reply within 24 hours and confirm the delivery date in the written quote.
The person being quoted. We draft with them and they sign off before anything goes out.
Yes. Note the embargo time when you brief us and we will keep the material private until then.
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Talk to a Strategist About Outsourced Press Release Writing
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
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