Plastic Surgeon Content Marketing

Patient research tends to follow a pattern. First, people learn what a procedure is and whether it fits their goal. Then they look at recovery, risks and results. Next, they compare surgeons on training, photos, reviews and price. Finally, they look for a reason to book with one practice.

Your content should meet patients at each step. A procedure page covers the basics. A recovery guide sets expectations week by week. A consultation page explains what happens at the first visit and what it costs. When a patient feels well informed, the consultation starts on better footing.

Cosmetic medicine draws close attention from regulators. Many state medical boards limit how physicians can describe board certification. Some require you to name the certifying board, such as the American Board of Plastic Surgery. We write certification claims exactly as you document them.

Before-and-after photos and patient stories count as protected health information under HIPAA. You need a signed patient authorization before using them in marketing. We never write fake reviews. Under FTC rules, patient testimonials must reflect real experiences, and paid or incentivized reviews need disclosure.

We also avoid promising specific results. Every procedure page includes risks and the fact that outcomes vary from patient to patient.

Procedure pages, articles and guides get a fixed quote in writing. Ongoing monthly content starts at $1,000 a month.

Cost depends on the number of procedures, how much existing copy needs a rewrite, and how much surgeon input each page requires. A practice offering both surgical and nonsurgical treatments usually needs more pages than a focused surgical practice.

We will not promise rankings or a set number of consultations. For other formats, see our content writing services. For search research and site structure, see our plastic surgeon SEO services.