Plastic Surgery Facebook Ads for Practices

The usual pattern is a single campaign for the whole practice, a discount on a procedure that should never be sold on price, and a lead form that asks for a phone number on first contact. Leads arrive, many never answer, and the coordinator decides social ads do not work.

The deeper issue is mismatch. Someone curious about a breast augmentation and someone considering eyelid surgery have different questions, timelines and budgets. Lumping them together produces vague creative and a noisy pipeline.

Meta's personal health and appearance policies restrict ads for cosmetic procedures to adult audiences, limit before-and-after imagery and reject copy that implies something is wrong with the viewer's body. We review the current policy for each ad and build around it: surgeon introductions, office tours, recovery explainers and patient education usually travel further than a risky comparison image.

Where results photos do appear, on your site or in organic posts, the patient's written consent and your state medical board's advertising rules come first. We plan around those with you, along with HIPAA. Protected health information remains in your practice management system, pixels stay off intake and patient portal pages, and we discuss a business associate agreement before any work that could touch patient data.

Managing your paid social starts at $1,000 a month on a rolling monthly plan, with no minimum term and 7 days' written notice to end it. Your Meta spend is billed on its own, separate from the management fee. Campaigns usually live in our ad accounts; your own is an option if you prefer it. The practice keeps all content, creative, website and data.

One-off work, such as procedure landing pages or a refreshed plastic surgery brand, comes with a fixed written quote. See plastic surgery marketing for the full picture, web design for plastic surgeons for site builds, and our paid social services for every platform we run.