Marketing for Plastic Surgery Practices

Cosmetic patients pay out of pocket and take their time. They look at board certification, before-and-after galleries, reviews on Google and RealSelf, and how the surgeon comes across on video. Many follow a surgeon on social media for weeks before they reach out.

The questions change by procedure. A breast augmentation patient wants to see results on similar body types. A rhinoplasty patient cares about natural results and recovery time. A tummy tuck or body contouring patient, often after major weight loss or pregnancy, wants to understand staging and cost. Facelift patients tend to be older and value discretion.

Price is always part of it. A clear consultation fee, a cost range and financing options such as CareCredit, if you accept it, filter out patients who are not ready and reassure those who are.

Search ads reach people already looking for a procedure in your city. Cost per click for procedure terms can be high in large metros, so each campaign points to a procedure page with a clear consult offer and tracking.

Meta has specific rules for cosmetic procedure ads. They must target people 18 and older, and they cannot suggest something is wrong with the viewer's body. Before-and-after images face extra review. We write ads that focus on the surgeon, the experience and the result, and we test them before scaling.

Neither Google nor Meta allows targeting based on health conditions. Remarketing to site visitors is possible, but we keep audiences general and leave out pages about sensitive procedures. We track consults booked and surgeries scheduled, not just form fills.

Step 1: We learn which procedures you want more of and what each case is worth. Step 2: We audit your site, galleries, reviews, ads and tracking. Step 3: We build a plan by procedure, with pages, ads and social content. Step 4: We launch, then meet monthly with your patient coordinator about which leads booked consults and surgery.

Ongoing work starts at $1,000 a month. Website builds start at $1,000, and a gallery rebuild gets a fixed quote in writing. Ad spend is separate. Cost depends on the number of procedures and locations, video editing needs and how competitive your market is. As a plastic surgery marketing agency, we make sure your website, data and creative stay yours, and we will not promise a set number of surgeries. For site builds, see our plastic surgeon web design page, and for procedure writing see plastic surgeon content writing. Our performance marketing service runs campaigns judged on cost per consult. For the full list of channels, see our digital marketing agency services.