Performance Marketing Company
As a performance marketing company, we run paid channels against a number you care about, such as cost per lead, cost per sale or return on ad spend. Before we spend anything, we work out what a customer is worth to you and what you can afford to pay for one. Every campaign, bid and creative test then answers to that number.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- A target and a ceiling are set for each channel from margin and repeat purchase data, and both go in writing before launch.
- Qualified leads and closed sales are imported from your CRM so platform bidding learns from revenue, not form fills.
- Reports show blended totals across channels, because each platform tends to claim credit for the same sale.
Start With What a Customer Is Worth
A cost per sale target only makes sense next to your margin. If an order earns you less after product and shipping costs than you pay to win it, that sale loses money unless the customer buys again. We look at average order value, gross margin, repeat purchase rate and, for lead businesses, how many leads turn into paying clients.
From that we set a target and a ceiling for each channel. The target is where you want to be. The ceiling is where you stop making money. Both go in writing before launch.
If your numbers do not support paid acquisition yet, we say so. Sometimes the fix is a better offer, a higher price or a stronger landing page, not more ad spend.
Channels in Our Performance Marketing Service
We pick channels by where your buyers are and how they decide.
Google Ads
Search, Shopping and Performance Max campaigns for people already looking for what you sell.
Meta Ads
Facebook and Instagram campaigns for demand you need to create, with frequent creative testing.
TikTok and YouTube
Short video campaigns when your product shows well on camera and your audience is there.
Microsoft Advertising
Search ads on Bing and the wider Microsoft network, which reach searchers who rarely see your Google Ads.
Landing Pages
Page tests that aim to lift conversion rate, which can lower cost per sale without raising bids.
Performance Marketing Management, Week by Week
Each week we review search terms, placements, budgets and creative. We move money from campaigns above your ceiling to those below your target. We add negative keywords, refresh ads that are losing click rate and check that conversion tracking still fires.
We also send better signals back to the platforms. For lead businesses, that means importing qualified leads and closed sales from your CRM into Google Ads and Meta, so their bidding learns from revenue rather than form fills. Our marketing analytics and tracking service covers this setup.
Each month we test one larger change, such as a new channel, a new offer or a new bid strategy, and report what happened.
Pay for Performance Marketing and How Our Fees Work
Some agencies charge only per lead or take a share of revenue. That model can work, but it often pushes the agency toward cheap, low-quality leads. A performance based marketing agency still cannot control your pricing, stock or how fast your leads get a call back.
We charge a flat monthly fee starting at $1,000 a month. Ad spend is paid to the platforms directly. If you want a pure pay-per-lead model, see our pay per lead program, which is built for it.
We will not promise a set return on ad spend. Auctions, seasons and competitors change. We commit to clear targets, weekly work and honest reports.
Comparing Performance Marketing Agencies
When you compare agencies, ask how each one defines a conversion. A form fill, a qualified lead and a closed sale are very different. Ask whether they report blended numbers across all channels, since each platform tends to claim credit for the same sale.
Ask which ad accounts the campaigns will run from and how media spend is billed. With us, spend is billed separately from the fee, and your data, content and creative stay with you if you leave. Ask how they test whether ads cause sales, not just sit near them. We use holdout and geo tests where budget allows.
A digital performance marketing agency should also tell you when to stop. If a channel cannot hit your ceiling after a fair test, we cut it. For the full range of services, see our digital marketing agency page.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend and tools are separate
Ad spend is billed separately from our fee, and any software is billed by its provider. Your website, data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Performance Marketing Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
A regular agency may judge success by reach or engagement. A performance marketing company judges it by sales, leads and cost per result. Both can be useful, but they answer different questions.
Our fee is a flat monthly fee rather than a commission or revenue share, because so many factors outside the ads affect sales. We discuss options on the first call.
You need enough spend for the platforms to gather data, which depends on your cost per sale. A product with a high price needs more budget per test than a cheap one. We suggest a starting range after looking at your numbers.
We report spend, conversions, cost per result and return on ad spend by channel. We also report blended totals across all channels. Where you share CRM data, we add qualified leads and revenue.
Campaigns start getting data as soon as they launch. Most platforms need a learning period before bidding settles. We judge early tests on signals such as click rate and cost per click, and make bigger calls once there is enough data.
More Digital Marketing Services
Digital Marketing by Industry
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Talk to a Strategist About Performance Marketing
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
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