Google Ads Agency Ireland: PPC Management
Most firms looking for a Google Ads agency in Ireland have already spent money on ads and are not sure what came back. Sometimes the account is targeting the whole country when the business serves two counties; sometimes nobody is tracking phone calls at all. This page covers how we run PPC management for Irish businesses, what we look at first and what it costs.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Paid search only pays when calls, forms and sales are tracked, so measurement is the first job in any account.
- Hybrid working has shifted when people search, which makes ad scheduling and device bids worth reviewing.
- Ad spend and our management fee are billed separately, so you always see exactly where each euro of budget goes.
Case studies
Client Results With the Data Behind Them
Each case study shows where the site stood, what we changed and what moved, with the data beside the numbers.
Healthcare · SEO
SN Hospitals
+103%impressions and +41% clicks in three months, with average position from 6.1 to 4.8
Read the case study
Online pharmacy · SEO
Truemeds
10Mmonthly organic visits and 672K ranking keywords, from near zero in 2021
Read the case study
SaaS · SEO
SpeedExam
31.8Kmonthly organic visits, the highest in the domain's history
Read the case studyCommon Leaks in Irish Google Ads Accounts
Before building anything new, we look for the budget that is already being wasted.
Location Settings Left Wide
Campaigns set to all of Ireland, or to people merely interested in Ireland, spend money far outside your service area.
Broad Match With No Negatives
Searches for jobs, free guides or a competitor's name eat into budget unless the search terms are reviewed and excluded every week.
No Call Tracking
Many service firms take most bookings by phone. Without call tracking, the account optimises towards the wrong signal.
One Landing Page for Everything
Sending every ad to the homepage makes people search again. Each service or offer deserves a page that matches the ad.
How Irish Working Patterns Affect Your Campaigns
About 750,000 workers, nearly a third, worked from home at least one day a week in April 2022 (Central Statistics Office, Census 2022, Profile 7). People who split the week between home and the office search at different times and on different devices from those commuting daily, so a schedule built around nine-to-five desk browsing can miss a lot of midweek, midday and evening demand.
The same census found about 2.3 million people at work, up 16% since 2016. A larger, busier workforce compares suppliers quickly on a phone, which rewards short ads, clear prices where you can show them and a call button that works. We review hour-of-day and device performance and adjust bids rather than relying on guesswork.
What PPC Management in Ireland Includes
Each month we handle the search term reviews, bid strategy, ad copy tests, budget pacing and conversion tracking checks. Where it fits, we also run Microsoft Ads, which reaches a different slice of desktop searchers at a lower level of competition, and Performance Max or Shopping campaigns for product sellers. Online shops can see how this links to ecommerce marketing in Ireland.
Seasonality is built into the plan. Hotels and attractions need budget ready before the summer rush, retailers need it in the weeks before Christmas, and education providers need it as the academic year approaches. Our notes on hospitality PPC and retail PPC go into those patterns in more detail.
Fees, Ad Spend and Accounts
Management starts at $1,000 (USD) a month on a rolling plan. There is no minimum term and 7 days' written notice ends it. The fee scales with the number of campaigns, platforms and locations involved, not as a percentage we quietly raise as your spend grows.
Ad spend is billed separately from our fee. Campaigns usually run from our ad accounts, which keeps setup fast, or from your own account if you would rather. Your landing pages, tracking data and creative stay with you whichever route you choose.
Paid Search Alongside Other Channels
Any honest PPC agency in Ireland will tell you that paid search is the fastest way to appear for searches with clear buying intent, but that costs rise if it is the only thing doing the work. Pairing it with SEO for Irish businesses means you can gradually rely less on paid clicks for your most valuable terms. Firms focused on the capital can compare our PPC work in Dublin, and the main PPC management page sets out our full process.
Your First Step
We run everything remotely and are now accepting new clients in Ireland. Book the free, no-obligation 30-minute growth audit and we will go through your current account, or your plans if you have not started, and show you where money is leaking and which campaigns we would build first. Fill in the form and you will hear back within 24 hours. You can also see every channel we offer on our digital marketing in Ireland page.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Media and tools are separate
Ad spend is billed separately from our fee, and any software is billed by its provider. Your website, data and content stay yours.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Google Ads Agency Ireland Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It depends on how competitive your searches are and how many enquiries you can handle. We set a test budget with you, look at what each tracked enquiry costs, then decide together whether to scale. Ad spend is always separate from our fee.
Yes. We audit what is there, keep anything that works and fix the rest, rather than rebuilding for the sake of it.
No. Results depend on your market, offer and budget, so any fixed promise would be a guess. You will see the numbers every month and can stop on 7 days' notice.
We reply to new enquiries within 24 hours, and account questions are handled by message throughout the month.
Yes. Microsoft Ads often suits B2B and older audiences, and we also run Facebook, Instagram, LinkedIn and TikTok ads when they fit your buyers.
Talk to a Strategist About Google Ads Agency Ireland
Book a free, no-obligation 30-minute growth audit. We look at what you run today, tell you what we would change first, and reply within 24 hours.
Get My Free Growth Audit