Case study · Healthcare

SN Hospitals: impressions doubled, clicks up 41% in three months

A hospital brand that started showing up for far more searches, fast.

Get My Growth Plan How we did it

Data: Google Search Console, last three months vs the previous three.

What changed

Impressions more than doubled to 4.39M and clicks rose 41% to 30.2K, with average position up from 6.1 to 4.8.

Results
The evidence

Results

Three Months of Steady Climb

+41%clicks: 30.2K vs 21.4KSearch Console
+103%impressions: 4.39M vs 2.16MSearch Console
6.1 to 4.8average positionSearch Console
4.39Mimpressions in three monthsSearch Console

Google Search Console, last three months against the previous three
Metric	Previous 3 months	Last 3 months	Change
Clicks	21.4K	30.2K	+41%
Impressions	2.16M	4.39M	+103%
Average position	6.1	4.8	1.3 places higher
Average CTR	1.0%	0.7%	See the note below

What changed

Impressions more than doubled to 4.39M, and clicks rose 41% to 30.2K.
Average position improved from 6.1 to 4.8. Daily clicks climbed from about 300 to about 500, and daily impressions from about 40K to about 70K.
Why CTR dipped from 1% to 0.7%: the site began appearing for many queries it had never ranked for. Impressions grow first; clicks follow as those pages move into the top positions. That is the next stage.

The evidence

Search Console, Three Months Against Three

Google Search Console comparison for SN Hospitals, last 3 months vs previous 3 months — Google Search Console, last 3 months vs previous 3 months. In the screenshot, solid lines show the current period and dashed lines the previous one.

Why it needed work

The site was showing up for only a limited set of queries.

Where things stood

Where things stood

Showing Up for Too Few Searches

In the three months before this period, snhospitals.com earned 21.4K clicks and 2.16M impressions from Google at an average position of 6.1. That is about 240 clicks and 24K impressions a day.

The site was showing up for only a limited set of queries.

Who it was for

A hospital brand whose specialty, doctor and treatment pages were not being crawled and ranked.

The client

The client

SN Hospitals, Healthcare

Client: SN Hospitals
Industry: Healthcare, hospital
Period: Last three months vs the previous three
Data: Google Search Console

How we did it

A technical clean-up, the pages patients search for, and links that lead to appointment pages.

What we did
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What we did

More of the Right Pages in Front of Patients

01
Technical clean-up
Indexing and technical issues fixed so Google could crawl and rank the full set of specialty, doctor and treatment pages, not just the homepage.
02
Pages patients search for
Specialty and procedure pages built around the questions patients actually ask, with Hospital, Physician and FAQ schema.
03
Links to appointment pages
Internal links strengthened from high-traffic pages to the specialty pages that drive appointments.

SN Hospitals in one line

More of the right pages in front of more patients, with a clear path from impressions to appointments.

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