Case study · Healthcare

Max Healthcare: 390% organic growth and $40M+ in SEO revenue

A hospital network whose organic traffic had gone flat, while patients researching their conditions were reading third-party health publishers instead.

Get My Growth Plan How we did it

Data: Google Analytics for the starting point; Semrush for where it stands now.

What changed

390% growth in organic traffic, 60% SERP share in Delhi NCR and over $40M in revenue attributed to organic search.

Results
Where it stands now

Results

From a Flat Baseline to 390% Growth

$40M+revenue attributed to organic searchResult
390%growth in organic trafficResult
60%SERP share in Delhi NCR on priority keywordsResult
4.37%year-on-year organic growth in October 2020Starting point

What changed

390% growth in organic traffic.
60% SERP share in Delhi NCR across the priority healthcare keyword set.
Over $40M in revenue attributed to organic search.
Positions 2 to 3 first. The team went after queries the site was already close to winning, then built the pillar pages and schema behind them.

Where it stands now

The Base Kept Compounding

Semrush's all-time view shows steady growth through the engagement years, and a curve that kept climbing long after it. Semrush figures are third-party estimates; the two views were captured on different dates and use different databases, so they are not meant to be added together.

Semrush, India, 19 March 2026

7.1Mmonthly organic visits, +27% on the previous monthSemrush · India
461.5Korganic keywordsSemrush · India
82AI visibility score, authority score 66Semrush · India

Semrush domain overview for maxhealthcare.in, India, 19 March 2026 — Semrush domain overview, India, 19 March 2026.

Semrush, worldwide, 25 February 2026

6Mmonthly organic visits, +21% on the previous monthSemrush · worldwide
1.2Morganic keywordsSemrush · worldwide
35.8Kmentions across AI engines, AI visibility 77Semrush · worldwide

Semrush domain overview for maxhealthcare.in, worldwide, 25 February 2026 — Semrush domain overview, worldwide, 25 February 2026. The pillar pages, schema and local intent built during the engagement became a base that kept growing, in Google and in AI search.

Why it needed work

Nothing was broken, but nothing was growing, and patients were reading third-party health publishers instead.

Where things stood

Where things stood

Nothing Was Broken, but Nothing Was Growing

In October 2020, Google Analytics recorded 315,615 organic sessions, just 4.37% more than in October 2019.

Patients searching for conditions, symptoms and procedures were landing on third-party health publishers rather than on the hospital that could actually treat them.

The starting point in Google Analytics, organic search
Metric	October 2019	October 2020	Change
Organic sessions	302,392	315,615	+4.37%
New users	192,664	203,082	+5.41%

Google Analytics organic search for Max Healthcare, October 2020 vs October 2019 — Google Analytics, organic search, October 2020 vs October 2019: 315,615 sessions vs 302,392, up 4.37%. This was the baseline before the engagement.

Who it was for

A hospital network in Delhi NCR, competing with third-party health publishers for patients researching their conditions.

The client

The client

Max Healthcare, Hospital Network

Client: Max Healthcare
Industry: Healthcare, hospital network
Period: March 2021 to March 2023
Data: Google Analytics, Semrush

How we did it

Start with the queries the site was nearly winning, then build the pages that make it the obvious answer.

What we did
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What we did

Start With the Queries You Are Nearly Winning

01
Started with first-party data
The site's own Search Console queries were exported and clustered with NLP. That surfaced 20 informational keywords, with 2M+ combined search volume, already sitting at positions 2 to 3.
02
Entity gap analysis
What the position-1 pages covered was compared with what Max's pages covered. The gaps became the brief.
03
Keyword-mapped briefs
One cluster, one URL. Writers built pillar pages, developers shipped medical schema and designers produced diagrams and doctor assets, all released together.
04
Local intent
Content was tuned to how people in Delhi NCR search, so the hospital ranked where its patients were.

Max Healthcare in one line

Start with the queries you are nearly winning, then build the pages that make you the obvious answer.

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