Case study · Healthcare

Narayana Health: 1.6M organic visits a month and AI visibility of 81

Building one of India's most visible hospital domains, in Google and in AI search, and bringing it back after a sharp drop.

Get My Growth Plan How we did it

Data: Semrush domain overview, India, March 2026.

What changed

1.6M monthly organic visits from India, recovering towards the domain's peak, with an AI visibility score of 81.

Results
The evidence

Results

Where Narayana Health Stands

1.6Mmonthly organic visits from IndiaSemrush · Mar 2026
102Korganic keywordsSemrush · Mar 2026
81AI visibility score in IndiaSemrush · Mar 2026
7.9Kmentions across AI engines in IndiaSemrush · Mar 2026

What changed

1.6M monthly organic visits from India, recovering towards the domain's peak.
102.3K organic keywords, 7.1K referring domains and 100K backlinks.
AI visibility of 81 in India: 3.7K mentions in AI Overviews, 1.7K in Gemini, 1.3K in ChatGPT and 1.2K in AI Mode, with 2.8K pages cited.

The evidence

Semrush, India, March 2026

Semrush domain overview for narayanahealth.org, India, 19 March 2026 — Semrush, India, 19 March 2026: 1.6M monthly organic visits (+3.9% on the previous month), 102.3K keywords, authority score 60, 7.1K referring domains, AI visibility 81 with 7.9K mentions and 2.8K cited pages.

Why it needed work

A domain that climbed for years, then lost more than half of its traffic and keywords within a couple of months.

Where things stood

Where things stood

A Steady Climb, Then a Sharp Drop

Before 2018, narayanahealth.org had almost no organic footprint. From 2020 the domain climbed steadily, peaking in late 2023 at close to 1.9M monthly organic visits and more than 150K ranking keywords.

Then, at the start of 2024, it lost more than half of its traffic and keywords within a couple of months. The drop is clearly visible in the Semrush chart.

Who it was for

One of India's largest hospital networks, building visibility for conditions, treatments, doctors and locations.

The client

The client

Narayana Health, Hospital Network

Client: Narayana Health
Industry: Healthcare, hospital network
Focus: Medical content, entity schema, AI search, recovery
Data: Semrush domain overview, India, March 2026

How we did it

Best-answer medical pages, entities marked up, content built for AI answers, and a recovery plan for the 2024 drop.

What we did
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What we did

Be the Source AI Engines Quote

01
Best-answer medical pages
Condition, treatment and procedure pages written to be the most complete answer for each topic.
02
Entities, not just pages
Doctor, specialty and hospital-location pages marked up with Physician, Hospital and MedicalCondition schema.
03
Built for AI answers
Answer-formatted content and FAQ blocks, so pages could be picked up by featured snippets, AI Overviews and AI Mode.
04
Recovery from the 2024 drop
Thin and duplicate pages fixed, and internal links rebuilt towards the strongest URLs to win back lost keywords.

Narayana Health in one line

For a hospital, being the source that AI engines quote is the new front page.

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