Case study · Online pharmacy

Truemeds: 10M organic visits a month from a standing start

Scaling an online pharmacy in a category owned by 1mg, Apollo Pharmacy and PharmEasy.

Get My Growth Plan How we did it

Data: Semrush domain overview, India, March 2026.

What changed

From close to zero in 2021 to 10M organic visits a month, with the keyword chart at new highs going into 2026.

Results
The evidence

Results

From Near Zero to 10M a Month

10Mmonthly organic visits from IndiaSemrush · Mar 2026
672Korganic keywordsSemrush · Mar 2026
65authority scoreSemrush · Mar 2026
26.5Kmentions across AI engines in IndiaSemrush · Mar 2026

What changed

From close to zero in 2021 to a steep climb through 2024 and 2025. Organic traffic now stands at 10M visits a month.
672.3K organic keywords, with the keyword chart reaching new highs going into 2026.
Authority score 65, with 5.6K referring domains and 114.5K backlinks.
AI visibility of 61 in India: 14.9K mentions in AI Overviews, 7.3K in AI Mode, 2.3K in ChatGPT and 2K in Gemini, with 36.8K pages cited.

The evidence

Semrush, India, March 2026

Semrush domain overview for truemeds.in, India, 19 March 2026 — Semrush, India, 19 March 2026: 10M monthly organic visits (+15% on the previous month), 672.3K keywords, authority score 65, 5.6K referring domains, 114.5K backlinks, AI visibility 61 with 26.5K mentions.

Why it needed work

A small brand in a category where every medicine, salt and condition query already had a strong incumbent.

Where things stood

Where things stood

A Category Owned by Three Incumbents

Until 2021, truemeds.in barely registered in organic search. It was a small brand in a category dominated by 1mg, Apollo Pharmacy and PharmEasy, which are still the three most cited pharmacy sources in AI answers for these queries.

Every medicine, salt and condition query already had a strong incumbent.

Who it was for

An online pharmacy and health brand in India, competing with 1mg, Apollo Pharmacy and PharmEasy.

The client

The client

Truemeds, Online Pharmacy

Client: Truemeds
Industry: Online pharmacy and health
Focus: Programmatic SEO, structured data
Data: Semrush domain overview, India, March 2026

How we did it

Programmatic SEO done properly: every page worth reading, structured data at scale, and links that serve revenue pages.

What we did
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What we did

Programmatic Pages Worth Reading

01
Programmatic SEO, done properly
Templates for medicine, salt and substitute pages, each with genuinely useful content (uses, side effects, dosage, substitutes, price) rather than a thin listing.
02
Structured data at scale
Product, Drug and FAQ schema, so Google could show rich results and AI engines had structured facts to cite.
03
Health content that feeds the store
Condition pages link down to the relevant medicines, giving commercial pages topical support.
04
Links that serve revenue pages
Authority passed from high-traffic medicine pages to the substitute and category pages that drive orders.

Truemeds in one line

Programmatic pages only win when every page is worth reading. These were.

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