SEO for Doctors and Medical Practices

A new patient often checks three things: does this practice treat my problem, will my insurance cover it, and can I get in soon. Many practice websites bury those answers in PDFs or skip them entirely, and provider bios are a single paragraph with no detail on training or focus areas.

The map listing is just as important. Local SEO for doctors involves both the practice listing and, where appropriate, individual practitioner listings, each with correct hours, phone numbers and categories. Duplicate or outdated listings for physicians who moved on are common and confuse patients.

Medical marketing touches HIPAA, so we design the work to keep protected health information out of our hands. Patient records, appointment details and intake forms stay in your own EHR or practice management system. Before any task that could involve patient data, such as reviewing form setups or call recordings, we discuss whether a business associate agreement is needed.

We also look at tracking scripts on appointment and contact pages, since sending identifiable visitor data to ad platforms from those pages is a known risk area. Review replies are written to thank people without confirming that the reviewer is a patient or mentioning care.

Ongoing SEO is billed as a monthly plan from $1,000 a month. There is no fixed term: the plan runs month to month and ends on 7 days' written notice. Defined projects such as a site audit, a location rollout or a new website get a written, fixed quote up front, and website builds start at $1,000. Scheduling, review and phone platforms are billed by their own providers. Your practice keeps its website, content and data.