Google Business Profile Optimization

Google's guidelines say the business name should reflect the name you use in the real world. Stuffing it with services or locations can get a profile suspended, even if competitors appear to get away with it. We also avoid listings at addresses where you do not actually operate, duplicate profiles for the same location and categories that do not describe your business.

If a profile is already suspended, we review what likely caused it and help you prepare an appeal with supporting documents. Google decides the outcome, and we cannot promise reinstatement.

A profile is not a one-time setup. Google lets the public suggest edits to your listing, and some suggestions are applied without much notice, such as changed hours or a new phone number. We check the profile on a schedule we agree and correct anything that changed without your approval.

We also publish updates for offers, events and new services, refresh photos and adjust hours ahead of holidays. Each update links to the most relevant page on your site, not only the homepage.

You stay the primary owner of your profile and add us as a manager. If Google asks for verification, such as a short video of your location, you complete that step and we guide you through it. We also need your accurate hours, service list and photos, plus someone who can approve review replies.

Ongoing profile management is part of plans that start at $1,000 a month, run month to month and end on 7 days' written notice. A one-time profile cleanup is available for a fixed quote in writing. Businesses that also want help with local ads and community marketing can see our local marketing service.