Link Building Services Through Outreach

A useful link comes from a relevant site with a real audience, placed there because an editor chose to cite you. One mention in a respected trade publication can do more than a pile of links from unrelated directories, and it can send customers as well as search signals.

Anchor text should read naturally: your brand name, the page title or a descriptive phrase. A profile full of identical keyword anchors is one of the patterns Google looks for when it spots manipulation, so we never ask for exact-match anchors.

Google's spam policies describe link schemes, and we stay out of all of them. We do not buy or sell links that pass ranking credit, use private blog networks, run large-scale link exchanges, use automated link programs or plant keyword-rich links in widgets, footers or forum comments. These tactics risk links being ignored or a manual action against your site.

If you buy sponsored placements or advertorials as advertising, those links should carry a rel=sponsored or rel=nofollow attribute. We will tell you when a placement does not, and we will not count it as earned link building.

Each report lists every link we earned: the linking page, the target page, the anchor text, the link attribute and the date it went live. We recheck links over time and note any that were removed or changed.

If a previous vendor built paid or spammy links, we review them with you. Google says most sites never need the disavow tool, so we use it only where there is a manual action or a clear history of paid or scheme links. If you have a manual action, we help you clean up and prepare a reconsideration request, and Google decides the result.