Link Building for Startups and New Domains

Early on, even strong content, or a new store's category pages (see outsourced ecommerce SEO), struggles to rank because nothing vouches for the domain. Founders often respond by publishing more blog posts, which helps less than expected, or by buying links, which can backfire. Another common slip is sending every link to the homepage when the pages that need to rank are feature pages, use-case pages or documentation.

A pivot adds another wrinkle. Links earned for an old positioning still help, but anchor text and landing pages may need updating so authority flows to what you sell now.

The strongest startup links usually come from something only you can publish. That could be anonymized trends from product usage, a free calculator or template, a benchmark you ran yourself, or a clear explainer on a problem your category keeps confusing. Writers and researchers cite these because they cannot get them elsewhere.

We help shape the idea, write and design the page, and pitch it to journalists, newsletters and bloggers who cover your space. Strong technical SEO underneath matters too, so the pages that earn links are fast, indexable and linked from the rest of the site.

Ongoing link work is billed through a monthly plan from $1,000 a month. Plans run month to month without a minimum term, and you can end one with 7 days' written notice, which suits companies whose priorities shift quickly. A single campaign, such as promoting one data study, can be quoted as a fixed project in writing instead.

We do not sell links by volume and cannot promise how many links any campaign will earn. Your content, data and website stay yours. Our main link building service page adds more context.