Medical Practice Leads and Patient Growth

Someone looking for a dermatologist, a pediatrician or an orthopedic surgeon wants to know three things fast: whether you take their insurance, how soon they can be seen, and whether the doctor seems trustworthy. If your site hides those answers behind a phone number, many people leave and try the next result.

We start with the services that have open capacity and good reimbursement, then build search campaigns and pages for those, rather than advertising the whole practice at once. A practice adding a new physician or a new location has a specific gap to fill, and the plan follows that gap.

HIPAA does not stop a practice from marketing, but it does change how forms, tracking pixels and follow-up work. HHS has published guidance on online tracking technologies, and we plan your setup around it with your compliance contact. Protected health information stays in your EHR and practice management systems. Appointment request forms ask only for what scheduling needs, and we discuss a business associate agreement before any task that could touch patient data.

State medical board advertising rules and payer contracts can also limit what you say about outcomes or pricing. We keep ad copy factual and let you approve every claim.

Ongoing work is billed as a monthly plan that starts at $1,000 a month, rolls month to month, and ends with 7 days' written notice. Ad spend is a separate line, paid on top of our fee, and campaigns usually run from our ad accounts unless your practice prefers its own. Software such as scheduling, call tracking or email tools is billed by the provider.

Projects with a defined end, such as a new practice website or a marketing audit, get a fixed quote in writing; website builds start at $1,000. Your website, content, data and creative belong to the practice. For the wider picture beyond leads, see digital marketing for doctors.