B2B Lead Lists & Data Enrichment

Data platforms such as ZoomInfo, Apollo and LinkedIn Sales Navigator give you access to millions of records. That access is useful, but it is raw. Someone still has to set the filters, check the matches, remove bad records and format the result for your tools.

That is the work we do. We start from your ideal customer profile and pull from several licensed data providers, then cross-check the results. A contact that appears in two sources with the same title is more likely to be current than one that appears once.

A list is not the same as leads. The people on it have not asked to hear from you. They become leads when they reply or book a call, which is why the list is only the first step of any outbound program.

Most CRMs fill up with incomplete and out-of-date records. People change jobs, companies get acquired and forms capture only an email address. Our data enrichment services fix that.

We fill in missing fields such as job title, company size, industry and location. We standardize values so that reports and lead scores work, merge duplicate records and flag contacts who appear to have left their company. Bounced addresses are cleaned out so they do not hurt your sending reputation.

Some companies need a one-time cleanup before a new campaign. Others schedule enrichment monthly or quarterly, often tied to CRM implementation work. We test changes on a sample first and keep a backup of the original data.

One-off list builds get a fixed quote up front. Ongoing list supply and CRM enrichment start at $1,000 a month. Data platform subscriptions are billed separately when you need your own seats.

Cost depends on how niche your market is, how many roles you need per account, the number of records and how much manual research each record gets. A list of plant managers at small food manufacturers takes more work than a list of marketing directors at software firms.

We will not promise a reply rate, because that depends on your offer and message. To put a list to work, see our outbound sales service or our B2B lead gen programs. For everything else, see our lead generation services.