Automotive Leads for Dealerships

Most car buyers do their research online before they contact anyone. They compare listings on dealer sites and marketplaces, read reviews, check trade-in values and work out a payment. By the time they reach out, they often have a short list of vehicles and stores.

They usually ask the same things. Is the car still in stock? What is the out-the-door price? What is my trade worth? Can I get approved? Ads and pages that answer these questions up front earn the inquiry.

Demand moves through the year. Tax refund season tends to lift used car shopping. Model-year changeovers, month-end and holiday sales events matter for new cars. Service demand follows the weather, recalls and the age of the cars you sold. Independent shops without a sales floor can see our auto repair lead generation page.

Vehicle ads that mention financing or leasing carry federal disclosure rules. Under the Truth in Lending Act, stating a monthly payment or down payment in a credit ad triggers more disclosures, including the APR. Lease ads fall under the Consumer Leasing Act, which has similar triggers. We build these disclosures into every payment ad.

Pricing must be honest. The FTC's CARS Rule was struck down by a federal appeals court in January 2025. The FTC and state attorneys general still act against bait pricing and hidden add-ons under existing law, and many states have their own dealer advertising rules.

Texts and calls need care too. Leads must consent before you send marketing texts or autodialed calls under the TCPA, so our forms record that consent with your dealership's name. If you use OEM co-op funds, we follow the brand's ad guidelines you share with us.

Management starts at $1,000 a month, and setup for feeds, tracking and CRM connections is quoted up front. Google and Meta ad spend is billed separately from management. Dealer groups are quoted by store count and brand mix.

Cost depends on your market, inventory size, how many brands you sell and whether we run service campaigns too. We report leads by source, appointments set, shows, sold units and service repair orders. We will not promise a lead count or a cost per lead, because shopper demand and your inventory change from month to month. For other channels, see our lead generation services. For organic search, see our automotive SEO services.