Facebook Ads for Car Dealerships

Meta supports automotive inventory ads that pull from a vehicle catalog. Each ad shows a real unit with its photo, year, make, model, mileage, and price. When a car sells, it drops out of the ads once the feed updates.

We connect your inventory feed, usually from your website provider or inventory tool, to a Meta catalog. Then we build audiences of people who viewed specific models on your site and show them those vehicles or close matches. This is where most car dealership Facebook advertising earns its keep, since it follows real shopping behavior instead of guessing.

Feed quality matters. Missing photos, stock images, or wrong prices lead to weak ads and frustrated shoppers. We flag feed problems and work with your vendor to fix them.

Car ads carry more legal weight than most. Under federal Truth in Lending and Consumer Leasing rules, some terms in an ad, such as a monthly payment or down payment, trigger extra disclosures. Many states also have their own dealer advertising rules on pricing, fees, and "was" prices.

Meta treats ads that promote credit or loan offers as a special ad category. Those ads lose age, gender, and detailed targeting options, and location targets need a wider radius. We separate financing ads from inventory and service ads so the rest of your account keeps its full targeting.

We write copy and disclosures with care, but your compliance team or counsel has final approval. We do not invent rebates, incentives, or pricing.

We track leads, calls, form fills, and catalog engagement in Meta, then match them against your CRM or DMS where you can share the data. Store visits and sold units are the real goal, so we ask for a monthly sales match whenever possible.

Management starts at $1,000 a month for a single rooftop, and dealer groups with multiple stores get a fixed quote. Meta ad spend is billed separately. The main cost drivers are the number of rooftops, how many campaign types you run, and how much video you need.

We will not promise a set cost per lead or a number of cars sold. Read more about our Facebook and Meta ads work and our wider social media advertising agency services.