Salon Facebook Ads

Most salon clients are local and loyal. They switch salons when they move, when their stylist leaves, or when they want a change. Paid ads catch people at those moments.

We target a tight radius around your location, often a few miles. We focus on the services you most want to grow, such as color, extensions, or a specialty cut, rather than every item on your menu. Specialty services usually bring higher ticket sizes and stronger rebooking.

We also build audiences from your own client list. Lapsed clients who have not booked in a while are often the cheapest people to bring back.

People choose a salon by looking at results. Real transformations, color close-ups, and short videos of a blowout or cut being finished are the core of every campaign. Clients can tell when an image is stock.

We can send a short phone-filming guide so you can capture content during normal service days. Good light and a clean background make a big difference. Ask clients for permission before using their photos in ads. Many salons add a simple consent line to their intake form.

Before-and-after hair photos are common and usually allowed. We still avoid copy that calls out a person's appearance, since Meta rejects ads that imply something is wrong with the viewer. Med spas face stricter versions of this rule, covered on our med spa social media ads page.

Management starts at $1,000 a month. Meta ad spend is billed by us, apart from management. A simple first step is one service and one offer.

Cost depends on the number of locations, how many campaigns you run, and how much content we edit for you. We report on bookings, new clients, and rebooking rate where you share that data. We will not promise a set number of new clients. For the full list of what we offer, see our social media advertising for small business services.