Google Ads for Salons and Salon PPC

A single campaign aimed at hair salon near me competes with every salon, barber and chain in the area, and the clicks it wins are often price shoppers wanting the cheapest cut. Those clients may never return, so the ad paid for one visit.

Tracking is the other blind spot. Most salons take bookings through Vagaro, Boulevard, GlossGenius, Square or a similar tool, and the booking happens off your website. If no one sets up tracking on the booking button and calls, the account cannot tell which searches produced appointments.

A salon's capacity is its stylists' calendars. When a new stylist joins and needs to build a book, we push campaigns that send new clients to their booking link. When your most requested colorist is booked solid for weeks, their services get less budget. Ad schedules can also follow your hours, so ads are quiet on days you are closed.

After the first visit, keeping that client is cheaper than finding another. Email marketing for salons handles rebooking reminders and seasonal offers, and remarketing reaches people who looked at your services but did not book.

Salon ad management starts at $1,000 a month. The plan is month to month with no minimum term, and you can end it with 7 days' written notice.

Your click budget is billed separately by Google. We normally run your campaigns from our ad accounts, or inside your own account if you prefer. Your website, client data, photos and ad copy belong to the salon. Booking software subscriptions stay billed by their providers. A new service landing page or booking page refresh is a fixed-price project, quoted in writing.