Google Ads for Trucking Companies

CDL recruiting searches are plentiful and competitive. Job boards and large fleets bid on most of them, and drivers compare pay, home time and equipment in seconds. Google treats these as employment ads, which in the US means no targeting by age, gender, parental status, marital status or ZIP code. We build these campaigns on keywords and wider geography instead, with messaging that leads on what makes your jobs worth taking.

Applications should go into the system you already use, whether that is Tenstreet, DriverReach or a simple form, so we can count completed applications rather than clicks. Recruiting ad copy is reviewed by you for accuracy on pay and benefits before it runs.

For freight, we track quote requests and calls, then work with your sales or dispatch people to mark which became loads or contracts. For recruiting, we track completed applications and, where your system allows, hires. Both feed back into bidding so spend moves toward the lanes and job types producing results.

It is common for one side to perform better than the other. When that happens we tell you plainly and move money accordingly.

In a free, no-obligation 30-minute call, tell us whether freight, drivers or both are the bottleneck, which lanes and equipment you run and how leads arrive today. We review any current campaigns and give you a straight view of where the money should go first. We reply within 24 hours of every request.

For the rest of the picture, see our pages on trucking advertising, trucking leads, trucking website design and our main PPC management service.