Retargeting & Remarketing Agency
As a retargeting agency, we show tailored ads to people who visited your site, watched your videos, or bought from you before. Most visitors leave without buying or calling. Retargeting gives you a second chance with people who already know you, at a budget that is usually small compared with prospecting.
- Free 30-minute growth audit, no obligation
- Plans from $1,000 a month, month to month
- Reply to every request within 24 hours
Key takeaways
- Cart abandoners, service page viewers and past customers each get their own audience and message instead of one shared list.
- Exclusion lists remove recent buyers and employees, so you stop paying to reach people who already converted.
- List durations follow your real sales cycle, and frequency caps with rotating creative keep one person from seeing the same ad too often.
Remarketing or Retargeting: Same Goal, Different Names
Google calls it remarketing. Meta and most other platforms call it retargeting. Both mean showing ads to people based on what they did with your business before.
The audiences come from a few sources. A tag or pixel on your site records visits and actions. App events record activity in your app. Customer lists, uploaded in a secure hashed format, match your buyers to their ad platform accounts. Our remarketing services cover all three, so whether you call us a remarketing agency or a retargeting service, the work is the same.
The Audiences We Build
We split visitors by what they did, because each group needs a different message.
Cart and Checkout Abandoners
Shoppers who came close to buying. They get product reminders, shipping details, or a time-limited offer if you choose to use one.
Service and Product Page Viewers
People who showed clear interest. They see proof, reviews, and a direct call to action.
Past Customers
Buyers who may need a refill, an upgrade, or a related product. Timing is based on your reorder cycle.
Video Viewers and Social Engagers
People who watched your YouTube videos or engaged on Facebook and Instagram.
Exclusion Lists
Recent buyers, current clients, and employees, so you stop paying to reach people who already converted.
Where Your Ads Follow Up
We run retargeting where your past visitors spend time. On Google, that means display, YouTube, and Demand Gen placements in Gmail and Discover. We also use your lists on search, raising bids when a past visitor searches again.
On Meta, we retarget across Facebook and Instagram. For B2B, LinkedIn matched audiences can reach site visitors by company. For larger budgets, a DSP adds reach across more sites and apps through our programmatic advertising service.
Stores can run dynamic remarketing, which pulls products from your feed and shows each shopper the items they viewed. Our ecommerce PPC service covers the feed and bidding side. On Google, that feed lives in Merchant Center, which also powers Google Shopping campaigns.
Frequency, Privacy, and Policy Limits
Retargeting goes wrong when the same person sees the same ad too often. We set frequency caps, rotate creative, and set list durations that match your sales cycle.
Privacy rules also shape the work. Consent banners and browser limits reduce how many visitors join a list. We set up Google consent mode where it applies, so tracking respects visitor choices.
Platform policies matter too. Google limits personalized ads in sensitive areas, such as health conditions. In the US, housing, employment, and credit ads face extra targeting limits on Google and Meta. We check your category before building lists.
Retargeting Ads Cost and Our Fees
Retargeting spend is capped by audience size. You cannot spend much on a list of a few thousand people without showing them too many ads. That keeps media costs modest for most businesses.
As a stand-alone service, management starts at $1,000 a month, separate from ad spend. If we already run your search or social ads, retargeting can be added to that plan. As a retargeting company, we will not promise a set return, and we will tell you if a list is too small to run well. See our full PPC management services.
How Pricing Works
Vynce Digital LLC is a registered US company, with our head office in Dubai and our delivery team in Srinagar. Here is how working with us is billed.
Plans from $1,000 a month
The fee depends on channels, accounts and workload. We confirm it in writing before anything starts.
Month to month
No long contract. You can stop with 7 days' written notice, and your website, data and content stay yours.
Ad spend is billed separately
We usually run campaigns from our ad accounts and bill ad spend separately from our fee. If you already have an account you prefer, we can run it there instead.
A free 30-minute growth audit
A strategist looks at your account and goals on a call, with no obligation. We reply to every request within 24 hours.
Remarketing & Retargeting Questions, Answered
Straight answers to the questions we hear most. Ask us anything else on the free audit call.
It can, when frequency is too high or ads follow people for months. We cap frequency, exclude recent buyers, and end campaigns when the sales window closes.
It depends on how long people take to decide. A pizza order happens in minutes, while a kitchen remodel can take months. We set durations based on your actual sales cycle.
Not always. Google Ads includes remarketing tools, and many accounts can run it well in-house. A specialist helps when you run several platforms, need clean exclusions, or want dynamic product ads.
Yes, though lists are smaller than they once were. Customer lists and on-site actions from consenting visitors still work. We combine them so you lose as little reach as possible.
We track conversions from retargeting separately from prospecting. For larger budgets, we run holdout tests that keep ads from part of the list. That shows how many sales would have happened anyway.
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