Healthcare & Medical PPC

We work with independent physician practices, multi-location clinics, urgent care centers, specialty groups, and hospital service lines. For patient leads from more than search ads, see our healthcare lead generation page. Each one has a different patient path. An urgent care patient wants the nearest open clinic. A knee replacement patient may research for months and talk to a referring doctor first.

So we do not run one template for every practice. We plan healthcare PPC around your service lines, the insurance you accept, your locations, and how far patients will travel. A dermatology group might split cosmetic and medical dermatology into separate campaigns. An orthopedic practice might separate sports injuries, joint replacement, and spine care.

Google Ads for doctors in solo or small practices can work on modest budgets. The key is a tight service area and a short list of services you most want to fill. Some practice types have their own pages, such as therapist PPC and med spa PPC.

HIPAA applies to most practices that bill insurance. HHS has issued guidance warning that tracking pixels on health websites can share protected health information with ad platforms. Parts of that guidance were later challenged in court, but the risk has not gone away.

Our default is simple. We do not send protected health information to Google or any other ad platform. We track actions, such as a call, a form start, or a booking click, without the details a patient types in. Where possible, we use server-side tagging or consent tools to control what leaves your site.

We ask your privacy officer or counsel to review the tracking plan before launch. You decide what is acceptable for your organization.

Our healthcare PPC services start at $1,000 a month, billed separately from ad spend. Cost depends on the number of locations, service lines, and platforms. A single-location practice needs far less work than a health system with ten clinics.

We report on cost per booked appointment where your scheduling data allows it. If we can only see calls and form fills, we say so and report those. We will not promise a set cost per patient, since auction prices change with competition and season. For Facebook and Instagram campaigns with the same privacy approach, see our healthcare social media ads page. For how this fits our wider paid search work, see our PPC management services. Foot and ankle practices can see our podiatry marketing page. Walk-in clinics can see our urgent care marketing page.