Geofencing Marketing Services

Many mobile apps collect location data from users who allow location sharing. Ad platforms use that data to build an audience of devices seen inside a fence you define. Your ads then show to those devices across apps and websites as display, native, or video ads. Some platforms can also extend the audience to connected TVs in the same household.

You can target people who are inside the fence now, or devices seen there in a past window. That lookback lets you reach people who attended last month's home show, for example.

Geofencing is different from radius targeting in Google Ads. Google targets people located in or interested in an area. A geofence targets devices actually seen at a specific place. Location data is not perfect, so we draw fences with some margin and skip places too small to measure.

We only buy location audiences from vendors that state the data comes from users who consented to location sharing. We avoid fences around sensitive places, such as clinics, places of worship, and shelters.

Some states have gone further. Washington's My Health My Data Act restricts geofences around places that provide in-person health care. We check current state rules before any campaign near a regulated site. If a plan raises a privacy concern, we will tell you and suggest another approach.

Media is usually priced per 1,000 impressions. Total cost depends on the number and size of fences, how long the campaign runs, the lookback window, and the ad formats you use. Store visit tracking can add a data fee.

Our management fee starts at $1,000 a month, separate from media. Event campaigns can be scoped as a one-time flight with a fixed quote.

As a geofencing marketing agency, we will not promise a set number of store visits. Location data has gaps, and visit counts are modeled estimates. We will show you the method behind every number. See our PPC management services for how this fits with search and video.