Education Facebook Ads

Education covers very different buyers. We plan each account around who makes the decision and who pays.

Meta limits how advertisers can target people under 18. For teen audiences, targeting is restricted to age and location. That matters for high schools and youth programs. We often target parents instead, which also matches who makes the decision.

Claims about outcomes need care. Job placement rates, salary figures, and graduation rates must be accurate and current. Accreditation status should be stated correctly. Some programs, such as those tied to federal student aid, carry their own disclosure rules. We use only figures you provide and can back up, and your admissions or compliance team approves all copy.

If an ad is mainly about jobs or hiring, Meta may treat it as an employment ad with its own targeting limits. We keep recruiting and enrollment campaigns separate.

Management starts at $1,000 a month, and larger scopes with many programs or campuses get a fixed quote. We edit video ads, such as campus tours and student interviews, from footage you supply, and we can send a short phone-filming guide for new clips.

Cost depends on the number of programs, the number of intake dates, and how many platforms you run. We put scope in writing before we start. We will not promise a set number of enrollments. See our paid social media services for more. For organic posts planned around the school year, see our education social media marketing page.