Email Marketing for Schools

A parent fills in the inquiry form on a Sunday night. On Monday they get an automatic reply with a PDF viewbook, and then nothing until the admissions director has a free afternoon. By then the family has toured two other schools.

Private and independent schools, charter schools, preschools and tutoring or learning centers all face a version of this. The cycle has busy seasons around open houses and application deadlines, and quieter months when interested families drift without a reason to stay engaged.

We write to parents and guardians, never to children directly. Student records stay in your student information system; FERPA shapes what can be shared, and COPPA matters if any form could collect details from young children, so we plan those rules around your forms with your administrators. Admissions emails need only contact details and the stage a family has reached.

Many families read on phones and some prefer another language, so we keep layouts simple and can prepare translated versions with your staff checking them. Our email design work makes sure templates match your school's crest and colors.

A managed email program is billed monthly, starting at $1,000 a month. You are never locked into a term; 7 days' written notice ends it. If you want only the admissions journey built and handed to your office, we quote that as a fixed project in writing.

Your email platform or admissions CRM is billed to the school by its provider. The school keeps its contact lists, every template, all copy and the photos it supplies.