Digital Marketing for Schools

A parent typically starts with a broad search, such as private schools near me or Montessori in a particular town, then narrows by tuition, location, philosophy and word from other parents. They visit websites late at night, attend one or two open houses and talk to friends. The website and the follow-up after an inquiry carry much of the weight.

The common gaps are a site written for current families instead of prospective ones, inquiry forms that land in a general inbox, and silence between an open house and the application deadline.

Schools hold sensitive information about children. Ads target parents and guardians, not students, and we do not build audiences from student records. FERPA and, for sites aimed at young children, COPPA are rules we plan around with your administration. Inquiry data lives in your admissions system or CRM, and tracking is configured to avoid sending personal details to ad platforms.

Photos of students need care as well. We only use images the school has permission to publish, and we follow your media release policy when choosing what goes into ads or social posts.

Schools often budget annually, so predictable terms help. Monthly plans start at $1,000 a month and run month to month, ending with 7 days' written notice. Advertising spend is billed separately from our fee, and campaigns usually run from our ad accounts or the school's own if preferred. Your website, data, content and photos stay with the school.

Projects such as a website rebuild or an admissions funnel audit are given a fixed written quote, with websites from $1,000. Admissions software and email platforms are billed by their providers. If you want advice before committing to delivery, see our education marketing consulting page.