Hospitality Marketing for Hotels and Venues

Run a search for your own hotel name and look at what appears above your website. Often it is a travel site ad, a metasearch panel with several resellers and a review site. Each of those can take a booking that would have come to you directly.

The second problem is uneven demand. Peak weekends sell themselves, while midweek nights, shoulder months and event space sit empty. Hospitality advertising that spends the same way all year wastes money in the busy weeks and does too little in the slow ones.

We start from your occupancy calendar, not a generic media plan. Peak periods get brand protection and little else. Shoulder months get packages, longer-stay offers and audiences who can travel midweek. Group and event sales, such as weddings, offsites and reunions, get their own pages and inquiry forms, with hospitality leads covering that side in depth.

Content matters more in hospitality than in most sectors because guests read before they book. Area guides, room descriptions and menus written through hospitality content marketing answer those questions on your own site.

Ongoing hospitality digital marketing runs on a monthly plan from $1,000 a month, on a month-to-month basis, ended with 7 days' written notice. One-off pieces, such as a new website or a booking path audit, get a fixed written quote; site builds start at $1,000.

Media spend and metasearch costs are billed apart from our fee. Campaigns generally run from our ad accounts, or from your own if you prefer. Booking engine, channel manager and email software stay billed by their providers. Your website, guest data, photos and copy remain the property's.