Google Ads for Hotels and Hospitality

Many independent hotels and small groups either skip paid search, leaving their name to booking sites and metasearch, or run one broad campaign that spends on searches like cheap hotels near the airport when the property is a boutique inn downtown.

Conversion tracking often stops at the booking engine handoff, so the account sees clicks but not stays. Venues and restaurants add another layer, with wedding and private dining inquiries mixed into general traffic and nobody sure which campaign produced them.

Hospitality demand moves with seasons, school holidays, local festivals and conferences. Budgets are planned against your occupancy calendar, so spend rises for need periods and eases when you are already full.

Weddings, retreats and corporate groups have long lead times. Those campaigns run steadily, point to inquiry pages showing capacity, menus and spaces, and are judged on qualified inquiries. Remarketing helps keep the property in mind while couples and planners compare venues.

Management is a monthly plan that starts at $1,000 a month. A single property with one booking engine needs less work than a group of hotels, venues and restaurants, and each scope is set out in writing. Ad spend is billed separately, and booking engine or channel manager fees stay with those providers.

Plans are month to month and end with 7 days' written notice, so you can scale down in a quiet season. Ads run from our ad accounts by default, or from your own account if you prefer. Your website, guest data, photos and content stay yours. Fixed-price projects, such as landing pages for a wedding package or a new website, are quoted in writing; website builds start at $1,000.