Google Ads for Logistics Companies

A broad keyword like trucking company or freight services pulls in CDL job searches, owner-operators looking for dispatch, people tracking a package and students researching the industry. Each click costs money, and the quote form fills up with requests nobody can use.

Even good inquiries are hard to judge. A shipper who asks for a rate on one lane may come back months later with steady volume, so if the ads stop at the form, the campaigns that brought your best account look no better than the ones that brought nothing.

Seasonality adds another layer. Produce seasons, retail peak and year-end inventory moves change what shippers search for and how urgently they need capacity. A budget that stays flat all year tends to overspend when your trucks are already full and underspend when you have empty lanes to sell, which is the opposite of what the business needs.

The negative list is long and specific: jobs, CDL, driver, salary, owner operator, load board, tracking, parcel carrier names and school. We add to it every week from the search terms report. Ads run mostly during business hours, since that is when shipping managers search.

For B2B logistics, Microsoft Ads often reaches office-based buyers well, and remarketing keeps you in view while a shipper compares quotes. If you already run ads, our PPC audit will show how much spend reaches the wrong people.

Campaign management runs on a monthly plan from $1,000 a month. It is month to month, with 7 days' written notice to cancel. Ad spend is billed separately. We usually run campaigns in our ad accounts, though we can use yours if you prefer, and your website, CRM data, copy and creative stay with your company. One-off work, such as an RFQ landing page or an account review, gets a fixed written quote.