Physical Therapy Google Ads

Clinic accounts often run a single campaign on terms like "physical therapist" that also attract students, job seekers and people looking for exercise videos. Ads point to a homepage, the evaluation form asks for too much, and nobody checks which searches led to patients on the schedule.

There is also a mismatch between ads and reality. Promoting a specialty you only offer one day a week, or implying you accept an insurer you are out of network with, frustrates callers and wastes front desk time.

Google's personalized advertising rules restrict health-based remarketing, so we rely on location, condition keywords and scheduling rather than audiences built from past visitors. Protected health information stays in your EMR, whether that is WebPT or another system. Ad tracking only notes that an evaluation was requested. If work could touch patient data, such as a booking integration, we discuss a business associate agreement first, and your clinic stays responsible for HIPAA.

Direct access rules differ by state, and many patients still arrive through a physician. Ads can address both, telling self-referring patients whether they can book directly in your state and reassuring referred patients that scheduling is quick.

Our management plans start at $1,000 a month. They run month to month, need only 7 days' written notice to cancel and have no minimum term. Ad spend is billed separately from our fee. Campaigns generally run from our ad accounts, or your clinic's own account if that suits you better.

If you want a fixed piece of work, such as new condition pages or an account review, we quote a fixed price in writing first. Your website, content, creative and patient data remain the clinic's, and tools like your EMR or scheduling software stay billed by their providers.