Physical Therapy Facebook and Instagram Ads

When a referring surgeon retires or a hospital system opens its own rehab department, a clinic can lose a large share of its pipeline almost overnight. Meanwhile, plenty of people in your area live with a stiff back or a nagging knee and never ask a doctor about it.

In states that allow direct access, those people can book with you without a prescription, subject to the limits your state sets. Facebook ads for physical therapists put the clinic in front of them, explain what a first visit involves and make booking feel low risk.

Meta's personal attributes policy rejects ads that suggest the platform knows something about the viewer's health. A line that asks whether the viewer's back is killing them can be refused, while a line describing how desk workers ease back stiffness usually passes. We write to the situation, not the person.

Privacy sits alongside that. Protected health information stays inside your EMR and scheduling software. Pixels stay off intake forms and patient portals, and if the work could touch patient data we discuss a business associate agreement before starting. We plan around HIPAA with you rather than leaving it to chance.

Monthly campaign management begins at $1,000 a month and continues month to month. If it stops making sense, 7 days' written notice ends it. The money you spend on Meta is billed apart from our fee, and ads normally run through our ad accounts, or yours if you prefer. Your clinic keeps its website, patient lists, content and creative.

Fixed projects such as a new landing page or a clinic website are quoted in writing before work begins, and website builds start at $1,000. Our physical therapy marketing overview explains how ads, search and email connect, and the social media advertising hub covers the other platforms we manage.